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Rate Card Number 5 - Effective January, 2001
DreamScapes, the American Express travel and lifestyles newspaper,
is published monthly and distributed as a supplement in the Monday edition of The National Post in selected markets across Canada, as well as to American Express Travel Service offices.
National Post subscribers and readers are markedly upscale and are strong consumers
of business and leisure travel products and services.
DreamScapes/The National Post
Distribution Plan
| Location | Number of Copies |
| British Columbia | 19,300 |
| Alberta | 15,000 |
| Saskatchewan | 5,000
|
| Manitoba | 4,000
|
| Ontario | 84,000
|
| New Brunswick | 2,500
|
| Newfoundland | 500
 |
| Total National Post Distribution: | 130,300
 |
| American Express Travel Service Offices | 10,000 |
| GRAND TOTAL: | 140,300
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Note:
- DreamScapes is inserted in the Monday edition of The National Post,
the second Monday of each month.
- DreamScapes is published 11 times per year. There is a combined July/August issue.
- The distribution of DreamScapes does not reflect the full weekday circulation of the National Post across Canada.
DreamScapes - 2001 Advertising Rates
| |
Number of Insertions |
Size of Advertisement
 |
1X
 |
3X
 |
6X
 |
11X
 |
| Full Page | $6,490 | $6,150 |
$5,830 | $5,250 |
| Junior Page | $5,250 | $4,970 |
$4,700 | $4,195 |
| Three Quarters Page | $4,800 | $4,570 |
$4,300 | $3,890 |
| Half Page | $3,990 | $3,775 |
$3,570 | $3,200 |
| Quarter Page | $2,680 | $2,520 |
$2,410 | $2,170 |
| Eighth Page | $2,050 | $1,950 |
$1,840 | $1,650 |
| Front Page Earlug | $1,200 | $1,150 |
$1,100 | $ 995 |
General
- The rates are gross rates per insertion in Canadian dollars
and include process colour.
- There is no extra charge for providing two different ads of the same size
for the Ontario and Western Canada markets.
Payment Terms
- Invoice payable net 30 days, from date of invoice.
- Prompt payment discount 2% when paid within 10 days.
Agency Commission
- 15% of gross billing allowed on space and position charges, to recognized advertising agencies.
Contract Terms
- The Publisher reserves the right to refuse advertising that is not in keeping
with the objectives of DreamScapes.
- Other than confirmed positions, request positions are
not guaranteed.
Mechanical Requirements
- Printing process - Newsprint offset
- Camera ready art - 85 line screen
- Film - 100 line screen negatives, right reading, emulsion down
- Please supply a colour proof or chromalin with your ad material to allow for colour checks.
- Please include all fonts and graphics used in the ad.
- Ads may be sent in digital form in the following formats:
- Quark Express - Mac
- Adobe Illustrator - Mac
- Imported files as Mac Tiff, Eps - CMYK
- We accept digital files on:
- ZIP Disk (100 or 250 mb)
- JAZ Disk (1.0 gb)
- 3.5 Floppy Disk (Mac)
- Compact Disc
- Via Internet
DreamScapes - Ad Dimensions
|
| Size of Advertisement |
Width (in.) |
Height (in.) |
| Full Page | 10.375 | 11 |
| |
| Junior Page | 8.5 | 11 |
| |
| Three Quarters Page |
| Option A | 7.75 | 11 |
| Option B | 10.375 | 8.25 |
| Half Page |
| Option A | 10.375 | 5.5 |
| Option B | 5.125 | 11 |
| Option C | 7 | 8 |
| Quarter Page |
| Option A | 5.125 | 5.5 |
| Option B | 7.75 | 3.5 |
| Option C | 2.5 | 11 |
| Option D | 10.375 | 2.75 |
| Eighth Page |
| Option A | 2.5 | 5.5 |
| Option B | 5.125 | 2.75 |
| Option C | 10.375 | 1.5 |
American Express DreamScapes
Editorial Schedule / Advertising Deadlines for 2001
January
Closing Date: Dec. 12
Material Deadline: Dec. 18
|
February
Closing Date: Jan. 17
Material Deadline: Jan. 23
|
March
Closing Date: Feb.14
Material Deadline: Feb. 20
|
- Sun Destinations
(feature section)
- Ski
- U.S.A.
- Asia & Pacific
- Europe
- Hotels, Spas & Resorts
|
- Britain
(feature section)
- Sun Destinations
- U.S.A.
- Golf Destinations
- Canada
- Train Travel
|
- Europe
(feature section)
- Caribbean & Bermuda
- Canada
- Asia & Pacific
- U.S.A.
- Cruising
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April
Closing Date: Mar. 14
Material Deadline: Mar. 20
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May
Closing Date: Apr.18
Material Deadline: Apr. 24
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June
Closing Date: May 16
Material Deadline: May 22
|
- U.S.A.
(feature section)
- Canada
- Britain & Europe
- Asia & Pacific
- Golf Destinations
- Hotels, Spas & Resorts
|
- Canada
(feature section)
- U.S.A.
- Cruising
- Europe
- Golf Destinations
- Asia & Pacific
|
- U.S.A.
(feature section)
- Britain & Europe
- Asia & Pacific
- Canada
- Latin America
- Golf Destinations
|
July/August
Closing Date: June 13
Material Deadline: June 19
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September
Closing Date: Aug. 15
Material Deadline: Aug. 21
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October
Closing Date: Sept.12
Material Deadline: Sept. 18
|
- Canada
(feature section)
- U.S.A.
- Britain & Europe
- Asia & Pacific
- Hotels, Spas & Resorts
- Cruising
|
- Asia & Pacific
(feature section)
- U.S.A.
- Caribbean & Mexico
- Europe
- Canada
- Africa
|
- U.S.A.
(feature section)
- Canada
- Britain & Europe
- Asia & Pacific
- Golf Destinations
- India
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November
Closing Date: Oct. 17
Material Deadline: Oct. 23 |
December
Closing Date: Nov. 14
Material Deadline: Nov. 20
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Regular Monthly Columns
- Hawaii
(feature section)
- Cruising
- Caribbean & Bermuda
- Ski
- U.S.A.
- Europe
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- Sun Destinations
(feature section)
- U.S.A.
- Golf Destinations
- Europe
- Asia & Pacific
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- Business Travel
- Travel Link
- Travel Insider
- Travel Shorts
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Editorial office:
Donna S Vieira
12 Simpson Avenue
Toronto, Ontario M4K 1A2
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Tel: (416) 463-4470
Fax: (416) 463-6557
E-mail: dsmorris@istar.ca
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Forward all advertising material to:
Joe Turkel, Publisher
American Express DreamScapes
3 Bluffwood Drive
Toronto, Ontario M2H 3L4
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Tel: (416) 497-5353
Fax: (416) 497-0871
E-mail: gtm@inforamp.net
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