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Rate Card Number 5 - Effective January, 2001

DreamScapes, the American Express travel and lifestyles newspaper, is published monthly and distributed as a supplement in the Monday edition of The National Post in selected markets across Canada, as well as to American Express Travel Service offices.

National Post subscribers and readers are markedly upscale and are strong consumers of business and leisure travel products and services.

Distribution PlanAdvertising Rates
Mechanical RequirementsAd Dimensions
Editorial ScheduleContact Information

DreamScapes/The National Post
Distribution Plan


LocationNumber of Copies
British Columbia19,300
Alberta15,000
Saskatchewan5,000
Manitoba4,000
Ontario84,000
New Brunswick2,500
Newfoundland500
Total National Post Distribution:130,300
American Express Travel Service Offices10,000
GRAND TOTAL:140,300

Note:

  • DreamScapes is inserted in the Monday edition of The National Post, the second Monday of each month.
  • DreamScapes is published 11 times per year. There is a combined July/August issue.
  • The distribution of DreamScapes does not reflect the full weekday circulation of the National Post across Canada.

DreamScapes - 2001 Advertising Rates

  Number of Insertions
Size of Advertisement
1X
3X
6X
11X
Full Page$6,490$6,150 $5,830 $5,250
Junior Page$5,250$4,970 $4,700$4,195
Three Quarters Page$4,800$4,570 $4,300$3,890
Half Page$3,990$3,775 $3,570$3,200
Quarter Page$2,680$2,520 $2,410$2,170
Eighth Page$2,050$1,950 $1,840$1,650
Front Page Earlug$1,200$1,150 $1,100$ 995

General

  • The rates are gross rates per insertion in Canadian dollars and include process colour.
  • There is no extra charge for providing two different ads of the same size for the Ontario and Western Canada markets.
Payment Terms
  • Invoice payable net 30 days, from date of invoice.
  • Prompt payment discount 2% when paid within 10 days.
Agency Commission
  • 15% of gross billing allowed on space and position charges, to recognized advertising agencies.
Contract Terms
  • The Publisher reserves the right to refuse advertising that is not in keeping with the objectives of DreamScapes.
  • Other than confirmed positions, request positions are not guaranteed.

Mechanical Requirements
  • Printing process - Newsprint offset
  • Camera ready art - 85 line screen
  • Film - 100 line screen negatives, right reading, emulsion down
  • Please supply a colour proof or chromalin with your ad material to allow for colour checks.
  • Please include all fonts and graphics used in the ad.
  • Ads may be sent in digital form in the following formats:
    • Quark Express - Mac
    • Adobe Illustrator - Mac
    • Imported files as Mac Tiff, Eps - CMYK
  • We accept digital files on:
    • ZIP Disk (100 or 250 mb)
    • JAZ Disk (1.0 gb)
    • 3.5 Floppy Disk (Mac)
    • Compact Disc
    • Via Internet

DreamScapes - Ad Dimensions

Size of Advertisement Width (in.) Height (in.)
Full Page10.37511
 
Junior Page8.511
 
Three Quarters Page
Option A7.7511
Option B10.3758.25
Half Page
Option A10.3755.5
Option B5.12511
Option C78
Quarter Page
Option A5.1255.5
Option B7.753.5
Option C2.511
Option D10.3752.75
Eighth Page
Option A2.55.5
Option B5.1252.75
Option C10.3751.5

American Express DreamScapes
Editorial Schedule / Advertising Deadlines for 2001


January
Closing Date: Dec. 12
Material Deadline: Dec. 18
February
Closing Date: Jan. 17
Material Deadline: Jan. 23
March
Closing Date: Feb.14
Material Deadline: Feb. 20
  • Sun Destinations
    (feature section)
  • Ski
  • U.S.A.
  • Asia & Pacific
  • Europe
  • Hotels, Spas & Resorts
  • Britain
    (feature section)
  • Sun Destinations
  • U.S.A.
  • Golf Destinations
  • Canada
  • Train Travel
  • Europe
    (feature section)
  • Caribbean & Bermuda
  • Canada
  • Asia & Pacific
  • U.S.A.
  • Cruising
April
Closing Date: Mar. 14
Material Deadline: Mar. 20
May
Closing Date: Apr.18
Material Deadline: Apr. 24
June
Closing Date: May 16
Material Deadline: May 22
  • U.S.A.
    (feature section)
  • Canada
  • Britain & Europe
  • Asia & Pacific
  • Golf Destinations
  • Hotels, Spas & Resorts
  • Canada
    (feature section)
  • U.S.A.
  • Cruising
  • Europe
  • Golf Destinations
  • Asia & Pacific
  • U.S.A.
    (feature section)
  • Britain & Europe
  • Asia & Pacific
  • Canada
  • Latin America
  • Golf Destinations
July/August
Closing Date: June 13
Material Deadline: June 19
September
Closing Date: Aug. 15
Material Deadline: Aug. 21
October
Closing Date: Sept.12
Material Deadline: Sept. 18
  • Canada
    (feature section)
  • U.S.A.
  • Britain & Europe
  • Asia & Pacific
  • Hotels, Spas & Resorts
  • Cruising
  • Asia & Pacific
    (feature section)
  • U.S.A.
  • Caribbean & Mexico
  • Europe
  • Canada
  • Africa
  • U.S.A.
    (feature section)
  • Canada
  • Britain & Europe
  • Asia & Pacific
  • Golf Destinations
  • India
November
Closing Date: Oct. 17
Material Deadline: Oct. 23
December
Closing Date: Nov. 14
Material Deadline: Nov. 20
Regular Monthly Columns
  • Hawaii
    (feature section)
  • Cruising
  • Caribbean & Bermuda
  • Ski
  • U.S.A.
  • Europe
  • Sun Destinations
    (feature section)
  • U.S.A.
  • Golf Destinations
  • Europe
  • Asia & Pacific
  • Business Travel
  • Travel Link
  • Travel Insider
  • Travel Shorts

Editorial office:
Donna S Vieira
12 Simpson Avenue
Toronto, Ontario M4K 1A2
Tel: (416) 463-4470
Fax: (416) 463-6557
E-mail: dsmorris@istar.ca

Forward all advertising material to:

Joe Turkel, Publisher
American Express DreamScapes
3 Bluffwood Drive
Toronto, Ontario M2H 3L4
Tel: (416) 497-5353
Fax: (416) 497-0871
E-mail: gtm@inforamp.net
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