Business travel and the cultural divide

On a recent press trip to Morocco, behavioural issues came sharply into focus. We had been advised that we should always accept an offer of mint tea. A few days later, a tour of a Marrakech hotel was added to our itinerary. The hotel was hosting two large conventions, and our visit was not high – understandably – on convenience ratings. We received a cursory tour and were offered mint tea. After 20 minutes and no tea, we decided to leave.

As we walked away, a hullabaloo broke out behind our retreating backs. The sales manager ran after us, shouting that our tea was ready and we must come back. In some embarrassment, we retraced our steps. We had a further wait, but no nerve to leave.

An extreme situation, undoubtedly, but enough to provoke consideration on appropriate etiquette – especially, for the purposes of this column, in Muslim countries.

In a subsequent conversation with Aziz Benabdellah of A.B. Incentive in Marrakech, I was assured that business dealings in Morocco are generally straightforward. International dealings are standard in Casablanca, the country's commercial capital, and even if a foreigner's behaviour does not mesh with their own norms, it is usually accepted.

It's advisable to make appointments here, although punctuality is seldom observed. If a businessman invites you home for dinner, offer to remove your shoes before entering his home, and be prepared for a lengthy feast. Although Islam forbids alcohol, alcoholic drinks are served in restaurants and hotels here, and you can even buy it in licensed grocery stores.

Appointments and punctuality are also necessary in Saudi Arabia but you may find other people and other meetings taking place simultaneously. If an Arab businessman takes your hand while walking, don't pull away, as it's simply a sign of friendship. Here, too, if you're invited to a businessman's home, be prepared for a feast, and don't shake hands with his wife, unless she initiates it. Do not ask for alcoholic drinks, and be prepared to eat with your fingers (right hand only) if you see your host is doing so.

A major faux pas in many Muslim countries – in the Middle East and Asia – is to sit with the soles of your feet (which are considered 'unclean') facing your host. And never eat with your left hand, or pass anything with your left hand. Pointing or beckoning with your index finger is also considered rude.

"It's also important," says Barbara Dirnberger of Malaysian Airlines, "to keep in mind that Malaysians are not confrontational. No matter how forceful someone is, Malaysians will not show their disagreement, let alone argue. Their silence, however, does not mean they concur."

Cultural faux pas are rarely a crime, but it helps to be sensitive to colleagues' reactions. In the words of Morocco's Benabdellah, "Business people are in business. If they're making money, then they won't be offended!"

For further suggestions on behavioural tactics, consult www.concierge.com.

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