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Rate Card Number 4 - Effective January, 2000

DreamScapes, the American Express Travel and Entertainment Newspaper is published monthly and distributed as an insert in the Monday edition of The National Post in selected markets in Ontario, Alberta and British Columbia.

National Post subscribers and readers are markedly upscale and are strong consumers of business and leisure travel products and services.

Distribution PlanAdvertising Rates
Mechanical RequirementsAd Dimensions
Editorial ScheduleContact Information

DreamScapes/The National Post
Distribution Plan


LocationNumber of Copies
Ontario (Toronto, Ottawa, London, Windsor)82,800
Alberta (Calgary, Edmonton)20,425
B.C. (Vancouver, Victoria)23,000
Total National Post Distribution:126,225
American Express Travel Offices4,000
GRAND TOTAL:130,225

Note:

  • DreamScapes is inserted in the Monday edition of The National Post, the second Monday of each month.
  • DreamScapes is published 11 times per year. There is a combined July/August issue.

DreamScapes - 2000 Advertising Rates

  Number of Insertions
Size of Advertisement
1X
3X
6X
11X
Full Page$6,175$5,860 $5,550 $4,995
Junior Page$4,975$4,725 $4,475$4,025
Three Quarters Page$4,570$4,350 $4,100$3,700
Half Page$3,795$3,595 $3,395$3,055
Quarter Page$2,550$2,395 $2,295$2,065
Eighth Page$1,945$1,850 $1,750$1,575
Front Page Earlug$1,175$1,095 $1,050$ 945

General

  • The above rates are gross rates per insertion in Canadian dollars and include process colour.
  • There is no extra charge for providing two different ads of the same size for the Ontario and Western Canada markets.
Payment Terms
  • Invoice payable net 30 days, from date of invoice.
  • Prompt payment discount 2% when paid within 10 days.
Agency Commission
  • 15% of gross billing allowed on space and position charges, to recognized advertising agencies.
Contract Terms
  • The Publisher reserves the right to refuse advertising that is not in keeping with the objectives of DreamScapes.
  • Other than confirmed positions, request positions are not guaranteed.

Mechanical Requirements
  • Printing process - Newsprint offset
  • Camera ready art - 85 line screen
  • Film - 100 line screen negatives, right reading, emulsion down
  • Please supply a colour proof or chromalin with your ad material to allow for colour checks.
  • Please include all fonts and graphics used in the ad.
  • Ads may be sent in digital form in the following formats:
    • Quark Express - Mac
    • Adobe Illustrator - Mac
    • Imported files as Mac Tiff, Eps - CMYK
  • We accept digital files on:
    • ZIP Disk (100 or 250 mb)
    • JAZ Disk (1.0 gb)
    • 3.5 Floppy Disk (Mac)
    • Compact Disc
    • Via Internet

DreamScapes - Ad Dimensions

Size of Advertisement Width (in.) Height (in.)
Full Page10.37511
 
Junior Page8.511
 
Three Quarters Page
Option A7.7511
Option B10.3758.25
Half Page
Option A10.3755.5
Option B5.12511
Option C78
Quarter Page
Option A5.1255.5
Option B7.753.5
Option C2.511
Option D10.3752.75
Eighth Page
Option A2.55.5
Option B5.1252.75
Option C10.3751.5

American Express DreamScapes
Editorial Schedule / Advertising Deadlines for 2000


December 1999
(Closing: Nov. 17, 1999)
January 2000
(Closing: Dec. 15, 1999)
February 2000
(Closing: Jan. 19, 2000)
  • Sun Destinations
    (feature section)
  • U.S.A.
  • Africa
  • Cruising
  • Asia & Pacific
  • Caribbean & Bermuda
    (feature section)
  • Ski
  • U.S.A.
  • Asia & Pacific
  • Europe
  • Britain
    (feature section)
  • Bermuda
  • Mediterranean
  • Africa
  • Caribbean
March 2000
(Closing: Feb.16,2000)
April 2000
(Closing: Mar.15,2000)
May 2000
(Closing: Apr. 12, 2000)
  • Europe
    (feature section)
  • Mediterranean
  • Canada
  • Australia & New Zealand
  • U.S.A.
  • Cruising
    (feature section)
  • Canada
  • Britain & Europe
  • Asia & Pacific
  • Honeymoon Travel
  • Canada
    (feature section)
  • Golf Vacations
  • Cruising
  • Canada
  • Country Inns & Spas
June 2000
(Closing: May 17, 2000)
July/August 2000
(Closing: Jun. 14,2000)
September 2000
(Closing: Aug.16,2000)
  • U.S.A.
    (feature section)
  • Britain & Europe
  • Cruising
  • Canada
  • Middle East
  • Mature Travel
    (feature section)
  • Africa
  • Britain & Europe
  • Asia & Pacific
  • Cruising
  • Asia & Pacific
    (feature section)
  • U.S.A.
  • Caribbean
  • Cruising
  • Canada
October 2000
(Closing: Sep. 13, 2000)
November 2000
(Closing: Oct. 18, 2000)
December 2000
(Closing: Nov. 15, 2000)
  • Skiing and Sports Travel.
    (feature section)
  • Cruising
  • Britain & Europe
  • U.S.A.
  • Australia & New Zealand
  • Hawaii
    (feature section)
  • Cruising
  • Caribbean
  • Ski
  • India
  • Sun Destinations
    (feature section)
  • U.S.A.
  • Africa
  • Cruising
  • Asia & Pacific
Regular Monthly Columns
  • Business Travel
  • Travel Link
  • Travel Insider
  • Travel Shorts

Editorial office:

Donna S Morris
12 Simpson Avenue
Toronto, Ontario M4K 1A2
Tel: (416) 463-4470
Fax: (416) 463-6557
E-mail: dsmorris@istar.ca

Forward all advertising material to:

Joe Turkel, Publisher
American Express DreamScapes
3 Bluffwood Drive
Toronto, Ontario M2H 3L4
Tel: (416) 497-5353
Fax: (416) 497-0871
E-mail: gtm@inforamp.net

Note: The material due date is seven days after the closing date.
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