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Rate Card Number 4 - Effective January, 2000
DreamScapes, the American Express Travel and Entertainment Newspaper
is published monthly and distributed as an insert in the Monday edition of The National Post in selected markets in Ontario, Alberta and British Columbia.
National Post subscribers and readers are markedly upscale and are strong consumers
of business and leisure travel products and services.
DreamScapes/The National Post
Distribution Plan - As of February, 2000
| Location | Number of Copies |
| Ontario (Toronto, Ottawa, London, Windsor) | 82,800 |
| Alberta (Calgary, Edmonton) | 20,425 |
| B.C. (Vancouver, Victoria) | 23,000
 |
| Total National Post Distribution: | 126,225
 |
| American Express Travel Offices | 4,000 |
| GRAND TOTAL: | 130,225
 |
Note:
- DreamScapes is inserted in the Monday edition of The National Post,
the second Monday of each month.
- DreamScapes is published 11 times per year. There is a combined July/August issue.
DreamScapes - 2000 Advertising Rates
| |
Number of Insertions |
Size of Advertisement
 |
1X
 |
3X
 |
6X
 |
11X
 |
| Full Page | $6,175 | $5,860 |
$5,550 | $4,995 |
| Junior Page | $4,975 | $4,725 |
$4,475 | $4,025 |
| Three Quarters Page | $4,570 | $4,350 |
$4,100 | $3,700 |
| Half Page | $3,795 | $3,595 |
$3,395 | $3,055 |
| Quarter Page | $2,550 | $2,395 |
$2,295 | $2,065 |
| Eighth Page | $1,945 | $1,850 |
$1,750 | $1,575 |
| Front Page Earlug | $1,175 | $1,095 |
$1,050 | $ 945 |
General
- The above rates are gross rates per insertion in Canadian dollars
and include process colour.
- There is no extra charge for providing two different ads of the same size
for the Ontario and Western Canada markets.
Payment Terms
- Invoice payable net 30 days, from date of invoice.
- Prompt payment discount 2% when paid within 10 days.
Agency Commission
- 15% of gross billing allowed on space and position charges, to recognized advertising agencies.
Contract Terms
- The Publisher reserves the right to refuse advertising that is not in keeping
with the objectives of DreamScapes.
- Other than confirmed positions, request positions are
not guaranteed.
Mechanical Requirements
- Printing process - Newsprint offset
- Camera ready art - 85 line screen
- Film - 100 line screen negatives, right reading, emulsion down
- Please supply a colour proof or chromalin with your ad material to allow for colour checks.
- Please include all fonts and graphics used in the ad.
- Ads may be sent in digital form in the following formats:
- Quark Express - Mac
- Adobe Illustrator - Mac
- Imported files as Mac Tiff, Eps - CMYK
- We accept digital files on:
- ZIP Disk (100 or 250 mb)
- JAZ Disk (1.0 gb)
- 3.5 Floppy Disk (Mac)
- Compact Disc
- Via Internet
DreamScapes - Ad Dimensions
|
| Size of Advertisement |
Width (in.) |
Height (in.) |
| Full Page | 10.375 | 11 |
| |
| Junior Page | 8.5 | 11 |
| |
| Three Quarters Page |
| Option A | 7.75 | 11 |
| Option B | 10.375 | 8.25 |
| Half Page |
| Option A | 10.375 | 5.5 |
| Option B | 5.125 | 11 |
| Option C | 7 | 8 |
| Quarter Page |
| Option A | 5.125 | 5.5 |
| Option B | 7.75 | 3.5 |
| Option C | 2.5 | 11 |
| Option D | 10.375 | 2.75 |
| Eighth Page |
| Option A | 2.5 | 5.5 |
| Option B | 5.125 | 2.75 |
| Option C | 10.375 | 1.5 |
American Express DreamScapes
Editorial Schedule / Advertising Deadlines for 2000
December 1999
(Closing: Nov. 17, 1999) |
January 2000
(Closing: Dec. 15, 1999) |
February 2000
(Closing: Jan. 19, 2000) |
- Sun Destinations
(feature section)
- U.S.A.
- Africa
- Cruising
- Asia & Pacific
|
- Caribbean & Bermuda
(feature section)
- Ski
- U.S.A.
- Asia & Pacific
- Europe
|
- Britain
(feature section)
- Bermuda
- Mediterranean
- Africa
- Caribbean
|
March 2000
(Closing: Feb.16,2000) |
April 2000
(Closing: Mar.15,2000) |
May 2000
(Closing: Apr. 12, 2000) |
- Europe
(feature section)
- Mediterranean
- Canada
- Australia & New Zealand
- U.S.A.
|
- Cruising
(feature section)
- Canada
- Britain & Europe
- Asia & Pacific
- Honeymoon Travel
|
- Canada
(feature section)
- Golf Vacations
- Cruising
- Canada
- Country Inns & Spas
|
June 2000
(Closing: May 17, 2000) |
July/August 2000
(Closing: Jun. 14,2000) |
September 2000
(Closing: Aug.16,2000) |
- U.S.A.
(feature section)
- Britain & Europe
- Cruising
- Canada
- Middle East
|
- Mature Travel
(feature section)
- Africa
- Britain & Europe
- Asia & Pacific
- Cruising
|
- Asia & Pacific
(feature section)
- U.S.A.
- Caribbean
- Cruising
- Canada
|
October 2000
(Closing: Sep. 13, 2000) |
November 2000
(Closing: Oct. 18, 2000) |
December 2000
(Closing: Nov. 15, 2000) |
- Skiing and Sports Travel.
(feature section)
- Cruising
- Britain & Europe
- U.S.A.
- Australia & New Zealand
|
- Hawaii
(feature section)
- Cruising
- Caribbean
- Ski
- India
|
- Sun Destinations
(feature section)
- U.S.A.
- Africa
- Cruising
- Asia & Pacific
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Regular Monthly Columns
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- Business Travel
- Travel Link
- Travel Insider
- Travel Shorts
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Editorial office:
Donna S Morris
12 Simpson Avenue
Toronto, Ontario M4K 1A2
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Tel: (416) 463-4470
Fax: (416) 463-6557
E-mail: dsmorris@istar.ca
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Forward all advertising material to:
Joe Turkel, Publisher
American Express DreamScapes
3 Bluffwood Drive
Toronto, Ontario M2H 3L4
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Tel: (416) 497-5353
Fax: (416) 497-0871
E-mail: gtm@inforamp.net
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Note: The material due date is seven days after the closing date. |
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