"We are very pleased to now offer our customers the option of using the American Express Card to purchase products at Fry's Electronics," said Manuel Valerio, Community Relations Manager for Fry's Electronics. "Many customers have indicated a desire to use American Express in the past, and we are pleased that we can now help improve their shopping experience by doing so.

"The acceptance of the American Express Card at Fry's Electronics stores means convenience for our many mutual customers and is another great way for them to have a chance to earn valuable rewards every single day," said Tom Pojero, senior vice president and general manager, merchant acquisition, American Express Merchant Services. "We believe that acceptance of the American Express Card will be welcome news to our Cardmembers."

About Fry's Electronics: Fry's was founded as a Silicon Valley retail electronics store to provide a one-stop-shopping environment for the hi-tech professional. Fry's continues to keep hi-tech professionals supplied with products representing the latest technological trends and advances in the personal computer marketplace. Fry's retails over 50,000 electronic items within each store, now totaling 34. There are currently 8 stores in Northern California, 9 stores in Southern California, 8 stores in Texas, 2 stores in Arizona, 2 stores in Georgia, and 1 store each in Illinois, Indiana, Nevada, Oregon and Washington. The stores range in size from 50,000 to over 180,000 square feet. Fry's also provides customers with added shopping opportunities via its online center at www.Frys.com.

About American Express: American Express Company is a leading global payments, network and travel company founded in 1850. Merchant Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe, which welcome American Express-branded Cards.