AMERICAN EXPRESS BECOMES OFFICIAL CARD OF THE BRITISH VIRGIN ISLANDS
Agreement Illustrates the Company's Commitment to the Caribbean
MIAMI, July 16, 2003 -- Building on its longstanding commitment to the islands of the Caribbean, American Express was named today the Official Card of the British Virgin Islands. During a ceremony held in Tortola, representatives from American Express and the British Virgin Islands Tourist Board pledged support for the new partnership, designed to enhance tourism in the region. The British Virgin Islands is comprised of over 60 islands, including Tortola, Virgin Gorda, Anegada, and Jost Van Dyke.
“We are very excited to partner with the British Virgin Islands Tourist Board to promote tourism in this unique travel destination,” said Melissa Araya, vice president of Marketing & Client Management, Latin America & Caribbean. “The British Virgin Islands are very special, providing visitors with a wide variety of unforgettable experiences. From the inhabited islands of Tortola and Virgin Gorda to sparsely-inhabited islands such as Salt Island, travelers from around the world can enjoy fine hotel accommodations and dining, as well as the unspoiled pleasures found in this region.”
The Official Card Program is an innovative program that combines the company's commitment to providing customers with outstanding lifestyle choices by promoting its relationships with hotels, restaurants, retailers and other merchants operating in the British Virgin Islands.
“This program is a valuable tool in promoting tourism,” said Kedrick Malone, Director of Tourism/Film Commissioner, the British Virgin Islands Tourist Board. “As we have seen in other islands in the Caribbean that have partnered with American Express, everyone, especially our visitors, benefits from traveling to a region full of hidden treasures that prides itself in hospitality. I think I speak for all of businesses that operate here when I say that we are also excited about this new partnership,” he concluded.
American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards, Travelers Cheques, travel, financial planning, business services, insurance and international banking.


