LIFE JUST GOT BETTER FOR SINGAPORE AIRLINES KRISFLYER MEMBERS

With the American Express Singapore Airlines KrisFlyer Gold Credit Card, Frequent Flyers Can Now Fly Free Faster

SINGAPORE, December 01, 2003 -- Starting today, Singapore Airlines (SIA) KrisFlyer members will earn 50% more KrisFlyer miles when they charge their expenses to the American Express Singapore Airlines KrisFlyer Gold Credit Card. The special offer will continue until 31 December 2004.

This latest offering, exclusively developed for American Express KrisFlyer Gold Credit Cardmembers, provides a special bonus of 50 percent* more KrisFlyer miles for every dollar charged to the Card when cardmembers accumulate a spending of $5,000 or more during the offer period. This is the only credit card in the market that offers SIA’s KrisFlyer miles directly for every dollar spent on the card. This takes away the inconvenience, hassle and delay in converting reward points earned on credit cards to KrisFlyer miles.

On the occasion of the launch, Atul Mathur, vice president and country manager, American Express International Inc. said, “American Express is always looking to provide premium value to frequent flyers. With the launch of this year-long offer in partnership with SIA at the start of the upcoming festive season, we are pleased to extend the joys of the festive season for a full year and beyond. Now, frequent flyers have one more reason to charge all their expenses to their KrisFlyer Gold Credit Card. It means not only do they enjoy the world-class service of SIA, but they also fly free faster.”

Under the new offer announced today, American Express KrisFlyer Gold Credit Card customers will earn 1.5 miles for every S$1.60 spent on the Card, compared to the previous one mile for every S$1.60 spent. The accelerated rate of earning miles on the American Express KrisFlyer Gold Credit Card means that cardmembers need spend only S$16,000 on their Card to be eligible to redeem a Round Trip Economy Saver ticket to Bali. Most other cards require a minimum spend of S$37,500 for the same reward.

Frequent travellers on SIA already earn KrisFlyer miles every time they fly on the airline. As American Express KrisFlyer Gold Credit Cardmembers, they can earn KrisFlyer points on every dollar they spend on the Card, and for every SIA or SilkAir ticket purchased online, cardmembers earn double the KrisFlyer miles.

“Based on the initial feedback from frequent flyers, we are certain that the new benefit will greatly enhance the value already offered by the Card. This program is aimed at encouraging consumers to choose the American Express Singapore Airlines KrisFlyer Gold Card as their preferred card. The pride of flying with the national carrier, Singapore Airlines and being handsomely rewarded for it is a definite plus for our high-flying customers,” Mathur added.

American Express KrisFlyer Gold Credit Cardmembers not only enjoy the services from both American Express and SIA but also instant access to exclusive membership privileges such as American Express’ Balance Transfer facility that offers a low interest rate of 6.88 percent p.a. for the life of the balance for a limited period. New cardmembers will also enjoy an additional 5,000 KrisFlyer miles when they make their first transaction on the Card.

The KrisFlyer Gold Credit Card also entitles Cardmembers to a host of special privileges including shopping discounts and dining offers. Supported by over 1,700 Travel Service Offices in more than 130 countries, American Express provides KrisFlyer Cardmembers with the peace of mind when they travel. In addition to enjoying international recognition and acceptance with the KrisFlyer Card, cardmembers also have access to 24-hour legal and medical advice anywhere and anytime.

About KrisFlyer
KrisFlyer is Singapore Airline’s frequent flyer program that allows frequent travellers to redeem miles for free flights with 19 world-class airlines to over 810 destinations, with one of the lowest redemption levels in the industry, where international round-trip awards start from just 15,000 KrisFlyer miles.

About American Express
The American Express Company is a diversified worldwide travel, financial services and network Services Company. Founded in 1850, it is a leader in charge and credit cards, Travellers Cheques, travel, financial planning, investment products, insurance and international banking.

For more information about American Express products and services in Singapore, please click here.


*The 50 percent more KrisFlyer miles is applicable only with a minimum accumulated card spend of more than S$5,000 on the American Express Singapore Airlines KrisFlyer Gold Credit Card during the offer period.