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2003 Press Releases

OPEN: THE SMALL BUSINESS NETWORK(SM) FROM AMERICAN EXPRESS LAUNCHES PLATINUM BUSINESS CREDIT CARD

Credit Card Provides the Flexibility to Pay Over Time

NEW YORK, October 14, 2003 -- OPEN: The Small Business Network from American Express today announced the launch of the American Express® Platinum Business Credit Card, a fee-free credit card that provides business owners with additional flexibility in managing cash flow by allowing cardmembers to extend payment over time. The new card also provides access to the wide-ranging business management resources and benefits of the OPEN Network.

“Business credit cards can be effective tools for managing cash flow because they provide business owners with the flexibility to pay over time,” said Susan Sobbott, senior vice president, OPEN: The Small Business Network from American Express. “By offering customers the ability to pay over time in addition to the advantages offered by the OPEN Network, the Platinum Business Credit Card provides business benefits that no one else can match.”

Beginning this month, the OPEN Network is introducing the Platinum Business Credit Card with an aggressive advertising and marketing campaign that includes national and local television, radio and print ads.

In addition to having no annual fee, the Platinum Business Credit Card offers a number of valuable features, including:

  • 0% introductory annual percentage rate on purchases and balance transfers for the first nine months of cardmembership, with an ongoing APR as low as Prime +2.99%(1)
     
  • Savings on everyday business expenses at recognized brands, including automatic savings at FedEx®, Kinko's® and Staples through Everyday Savings(2)
     
  • Access to expense management reports, which allow cardmembers to create and print customized reports that sort the business spending on their account by time period, spending category or employee
     
  • Online account management tools including the ability to check and pay bills online
     
  • American Express' small business-dedicated 24 hour customer service
     
  • Additional American Express Card benefits include: Purchase Protection Plan, which protects covered items purchased with the card from accidental damage or theft; and Buyer's Assurance, which extends a manufacturer's warranty for up to one additional year on U.S. warranties of five years or less(3)

About Everyday Savings from the OPEN Network
Everyday Savings is an exclusive benefit of OPEN: The Small Business Network from American Express that provides ongoing savings on everyday business expenses at recognized brands like Dell(TM), Cingular Wireless, FedEx®, Hertz, The Hilton® Family of Hotels, Kinko's®, Nextel Communications and Staples. In most cases, the savings occur automatically when small businesses use the American Express Business Card. For more details, click here.

About OPEN: The Small Business Network from American Express
OPEN: The Small Business Network is a division of American Express that offers small business owners a wide range of tools, services and savings designed to meet their evolving needs, including charge and credit cards, convenient access to working capital and credit information, enhanced online account management capabilities and savings on business services from an enhanced lineup of partners. To obtain more information about the OPEN Network, click here or call 1-800-NOW-OPEN to apply for a card or loan.

American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards, Travelers Cheques, travel, financial planning, business services, insurance and international banking.


(1)0% introductory APR for the first 9 months of Cardmembership on purchases and balance transfers. Then, the Annual Percentage Rate will be a variable rate plus the Prime Rate ranging from 2.99%, 4.99%, 6.99%, or 9.99%, currently 6.99%, 8.99%, 10.99%, or 13.99% respectively, as determined by American Express based on our credit evaluation and a variety of other factors.

(2)Terms, conditions and restrictions apply.

(3)Underwritten by AMEX Assurance Company, Administrative Office, Green Bay, WI. Coverage is subject to the terms, conditions, and exclusions of Policy AX0951 and AX0953, respectively.



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