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AMERICAN EXPRESS CELEBRATES SONG(TM) LAUNCH WITH SPECIAL SKYMILES PROMOTIONS FOR DELTA SKYMILES® CREDIT CARDMEMBERS

Triple Miles for Song Tickets Purchased Online at www.flysong.com; 1,000 Bonus Miles for First In-Flight Purchase; Offer Valid from October 15 – December 31

NEW YORK, October 14, 2003 -- To help celebrate the debut of Delta Air Lines' new low-fare, high-style air service, Song(TM), American Express today announced a nationwide promotion running through the end of the year that will give Classic, Gold and Platinum Delta SkyMiles Credit Cardmembers and Delta SkyMiles Business Credit Cardmembers a chance to earn SkyMiles faster. Cardmembers can earn triple SkyMiles when they use their Card to make Song purchases including airline tickets at www.flysong.com and for all in-flight purchases.(1) Plus, cardmembers also receive a special 1,000 mile bonus for their first in-flight purchase with the card.(2)

“Traveling on Song is such a unique experience; we want to encourage our Delta SkyMiles Cardmembers to try it for themselves,” said Belinda Lang, vice president, Cobrand Portfolios for American Express. “Offering Cardmembers 1,000 bonus miles for their first in-flight purchase in addition to the triple SkyMiles is another way we can make traveling on Song more enjoyable.”

Song was developed to change customer expectations for high-quality, low-fare air travel and provides direct non-stop service between major cities in the Northeast United States and key Florida leisure destinations, plus Atlanta, Los Angeles, Las Vegas and San Juan. Utilizing a fleet of thirty-six 199-seat, all-one-class Boeing 757s, Song plans to offer 142 daily non-stop flights by October. Additionally, Song presently serves all three New York metro area airports — JFK, Newark and LaGuardia — the only low-fare service to do so.

To take advantage of the triple miles promotion, cardmembers can simply use their Delta SkyMiles Credit Card to purchase Song tickets at www.flysong.com and for in-flight purchases, including gourmet, organic meals and premium branded food and signature cocktails as well as Song “boutique” items such as InStyle magazine, Real Simple magazine, Song playing cards, Song “Style” neck pillows and Song beach blankets. Cardmembers can earn 1,000 bonus SkyMiles for the first onboard purchase they make on Song using their card.

Year-round, Delta SkyMiles Credit Cardmembers earn two SkyMiles for every eligible dollar charged to the card for purchases at stand-alone supermarkets, gas stations, drugstores, home improvement stores, hardware stores, the U.S. Postal Service, wireless phone bills, Delta Air Lines and Song through the Card's unique Always Double Miles® feature.(3) With this triple miles offer, during the period October 15 through December 31, Cardmembers will receive one extra mile in addition to the ongoing double miles feature they receive for their Delta and Song purchases.

The Delta SkyMiles Credit Card is accepted everywhere American Express® Cards are welcomed. Delta SkyMiles Credit Cardmembers also receive American Express Card features, including 24-hour customer service, Global Assist® Hotline, Purchase Protection Plan(4), Buyers Assurance Plan and more. For more information about the Delta SkyMiles Credit Card, visit: www.americanexpress.com/deltaoffers or call 1-800-SKYMILES.

The Delta SkyMiles program offers many mileage-building opportunities including: the Delta SkyMiles Credit Card from American Express, participating hotels, car rental companies, restaurants and cruise lines. Miles can be easily redeemed online at www.delta.com for award travel on Delta and its airline partners to hundreds of destinations.

American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards, Travelers Cheques, travel, financial planning, business services, insurance and international banking.


(1) Qualifying transactions include all Song purchases posted between 10/15/03 and 12/31/03 on the Delta SkyMiles Credit Card, including in-flight purchases. Cardmember must provide their Delta SkyMiles number at the time of booking. Please allow 8 to 12 weeks for SkyMiles to be posted to your Delta SkyMiles account. This offer is available to Classic, Gold, and Platinum Delta SkyMiles Credit Cardmembers and Delta SkyMiles Business Credit Cardmembers only. In each year of Cardmembership, points are limited to $60,000 of eligible spending ($100,000 for Gold Delta SkyMiles Credit Cardmembers, unlimited for Platinum Delta SkyMiles Credit Cardmembers), not including bonuses.

(2) The 1,000 SkyMiles bonus is awarded for the first onboard purchase made on Song with a Delta SkyMiles Credit Card during the promotion period of 10/15/03 – 12/31/03. Only one 1,000 SkyMiles bonus will be awarded per account. The bonus will be posted to the primary Cardmember's account 8 to 12 weeks after the promotion has ended. All standard Delta SkyMiles program rules and conditions apply.

(3) Offer applies at qualifying stand-along supermarkets, drugstores, gas stations, home improvement and hardware stores, the U.S. Postal Service and on Delta and Song purchases. Not valid in the departments of superstores or warehouse clubs. American Expressâ Cards are not currently accepted for bulk mail. Offer applies for wireless phone bill payments only. To pay your wireless phone bill automatically using your Delta SkyMiles Credit Card, please call you wireless service provider. Offer applies to qualifying Delta or Delta Connections® flights taken with the purchase of a fare that is eligible for frequent flyer mileage credit. Offer applies to Delta Vacations® packages but not other all-inclusive package.

(4) Underwritten by AMEX Assurance Company, Administrative Office, Green Bay, WI. Coverage is subject to the terms, conditions and exclusions of Policy AX0951/AX0953.



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