AMERICAN EXPRESS LAUNCHES THE IN:NYC(SM) CARD, A NEW REWARDS CREDIT CARD THAT HELPS NEW YORKERS GET THE MOST OUT OF NEW YORK CITY
Fee-Free IN:NYC Card Opens Door to Some of NYC’s Hottest Venues; Provides Exclusive Offers for Cardmembers and Double Points Through INSIDE(SM) Rewards Program
To Celebrate the Launch, American Express Presents Free Public Art Exhibit Organized by the Solomon R. Guggenheim Museum from October 8th-11th
NEW YORK, September 30, 2004 -- American Express today launched the latest must-have item for New Yorkers in the know – the IN:NYC Card, a fee-free, rewards-rich credit card designed for younger-minded, active New York adults who want to party at special events, dine at hot restaurants, jam to top music acts at concert venues and experience some of the best that New York City has to offer. In celebration of the IN:NYC Card launch, American Express will present a free interactive art exhibition, organized by the Solomon R. Guggenheim Museum, and open to the public from October 8th to October 11th, at 275 Hudson Street in SoHo.
Benefits and Rewards of Being an IN:NYC Cardmember
Accepted at every establishment that welcomes American Express, the IN:NYC Card is a fee-free credit card that comes with 0% introductory purchase APR and gives Cardmembers the flexibility to pay over time.1
The IN:NYC Card features a unique loyalty program – INSIDE Rewards – built exclusively for New Yorkers who want to eat, drink and play at many of the most fashionable spots in town. INSIDE Rewards points can be redeemed for certificates at more than 70 New York City establishments, including a variety of stylish restaurants such as TAO; lounges like the legendary Lotus; and arts and entertainment venues and events through partners such as Gen Art. The full roster of IN:NYC partners and establishments is available at www.americanexpress.com/nyc.
Cardmembers can also redeem points for one-of-a-kind experiential rewards with select partners – including an hour-long spin as guest DJ at a New York City lounge, and access to exclusive tasting menus not available to the general public.
“New York City buzzes with an energy and excitement that appeals to people who want to get the best out of every experience,” said Gordon Smith, president, U.S. Consumer Card Services Group, American Express. “The IN:NYC Card is for New Yorkers who know that the day's not over when the sun goes down.”
Using the IN:NYC Card, Cardmembers can earn one point for virtually every dollar spent. They can earn rewards even faster with double points on city essentials such as dining, movies, mobile phone service, cable and satellite TV service, Internet service, gym membership, and magazine/newspaper subscriptions.2 IN:NYC Cardmembers can also share or transfer INSIDE Rewards points with friends and family in order to earn their rewards more quickly, a benefit available only with the IN:NYC Card.3
Another IN:NYC benefit provides Cardmembers with VIP access to concert venues such as Irving Plaza. In addition, Cardmembers can purchase advance tickets to other select entertainment events around the city. The IN:NYC Card also offers weekly savings with a variety of retail and spa partners as part of the Card's “Tuesdays IN:NYC” benefit.
For more information, or to apply for the IN:NYC Card, visit www.americanexpress.com/nyc, or call 1-888-AXP-4NYC.
Introducing IN:NYC to New Yorkers
Beginning October 5, New Yorkers can sample the IN:NYC Card benefits through a dynamic promotional site, INNYC.com. Consumers, including Cardmembers, can enter to qualify for the latest VIP events, register for event alerts and earn a variety of free benefits from dining and lounge partners. Visitors can also apply for a Card at the site.
Advertising will hit the New York City area on October 5th in a print and outdoor media campaign that includes subways and stations, bus shelters, merchant establishments and local publications. The campaign's theme, “Get the Most Out of NYC,” subtly captures many elements of the city's unique personality.
In true IN:NYC style, American Express will introduce the Card during the SoHo art exhibit with an exclusive party on the evening of October 7th, where award-winning music artist Wyclef Jean will perform live for invited guests.
The art exhibit, created by internationally acclaimed artist Rirkrit Tiravanija, is a large-scale chrome and stainless-steel pavilion, and engages visitors with a variety of programming elements that respond to the culture of the city in which it is displayed. For this exhibition, the artist has developed a film and music program particularly suited to this locale. The exhibition is made possible through a donation by American Express.
The exhibit will open to the public on Friday, October 8th, at 1 p.m., and will remain open continuously until Saturday, October 9th, at 11 p.m. It will then re-open on Sunday, October 10th, from 11 a.m. to 11 p.m., and on Monday, October 11th, from 11 a.m. to 6 p.m. The gallery space, Skylight, is located at 275 Hudson Street (between Spring & Dominick Streets), in New York City.
Tiravanija's work, Untitled 2002 (he promised), measures approximately 40' long, 20' wide, and 10' high, and serves as both a discrete sculptural work and a platform for social activities, such as meals, lectures, film screenings, and performances.
About American Express
American Express Company is a diversified worldwide travel, network and financial services provider founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking.
1 0% introductory Annual Percentage Rate. Then 8.74%, 10.74%, 12.74%, 14.74% or 16.74%, depending upon our review of the application.
2 Receive two (2) points in your INSIDE Rewards program account for every eligible dollar spent on purchases at or for dining establishments, movie theatres, cell phone service, cable and satellite television service, dial-up Internet service, gym memberships and magazine and newspaper subscriptions in the U.S. Receive one (1) point for all other purchases. The receipt of points in your INSIDE Rewards program account is subject to the INSIDE Rewards terms and conditions.
3 INSIDE Rewards accounts in good standing for six (6) months may transfer points to another Cardmember's eligible INSIDE Rewards account. A minimum of 1,000 points per transfer transaction.
Contacts:
Channing Barringer
212.640.0512
Channing.K.Barringer@aexp.com
Desiree Fish
212.640.4761
Desiree.C.Fish@aexp.com