AMERICAN EXPRESS EXPANDS ITS MEMBERSHIP REWARDS® PROGRAM WITH MORE THAN A DOZEN NEW REDEMPTION CHOICES

Largest Card-Based Loyalty Program in the U.S. Delivers New Redemptions in Travel, Retail and Dining & Entertainment Categories

NEW YORK, March 09, 2004 -- American Express has enhanced its Membership Rewards program with more lifestyle and experience redemption options. Among the latest offerings: Enrollees can now use points to hit the greens at over 1,600 golf courses throughout North America with Universal Golf Ticket(TM). If the links are too challenging, then escape to SeaWorld and Busch Gardens Adventure Parks, feast at McCormick & Schmick’s Seafood Restaurants, or redeem points for fine retail merchandise from Fortunoff. These latest choices are among the hundreds of redemption options that span the program’s Travel, Retail and Dining & Entertainment categories.

Travel Rewards
In addition to Universal Golf Ticket, the Membership Rewards program strengthens its robust Travel category with space experiences through partner Space Adventures. For more earthly travel rewards, enrollees can now use points for ski lift tickets through Aspen/Snowmass and Universal Ski Ticket(TM) and stays at Hyatt Hotels. Points may also be redeemed for American Express® Gift Cheques, which can be used wherever American Express is accepted.

Retail Rewards
In the Retail category, American Express welcomes partners Elizabeth Arden Red Door Salon and Spa, for luxurious spa treatments; ESCADA, for women’s clothing, accessories and fragrances; Molton Brown, for hundreds of well-being therapies for the entire family; as well as Fortunoff, for fine jewelry and home furnishings.

Dining & Entertainment Rewards
In the Dining & Entertainment category, enrollees can now redeem points for entertainment events through Telecharge.com and New York City’s Tribeca Film Festival; fine Hawaiian Fusion cuisine at Roy’s; meals at Lettuce Entertain You® Enterprises, Inc., an operator of independent restaurants throughout the Midwest; and upscale dining at McCormick & Schmick’s Seafood Restaurants.

Broad Menu of Redemptions from the Largest Program of Its Kind
The Membership Rewards program is the largest card-based rewards program in the country. The program allows Cardmembers to earn one point for virtually every dollar charged on eligible, enrolled American Express Cards. Many Cards offer the ability to earn double bonus points for purchases in Everyday Spend categories that include supermarkets, gas stations, drugstores, U.S. Postal Service and wireless phone bill payments.1

Membership Rewards points are redeemable in a wide selection of reward categories, including travel, retail merchandise, entertainment, shopping and recreation gift certificates, experiences and charity rewards. Enrollees may also customize their own redemption experiences through the program's Your Reward® option and use points for just about anything they can imagine.2 Points have no expiration date, and there is no cap on earning points.

The 2004 Membership Rewards redemption partners and options are:

  • Airlines: Aer Lingus, Aeromexico, Air France, Air Jamaica, Alitalia, All Nippon Airways (ANA), Cathay Pacific Airways, Continental Airlines®, Delta Air Lines, EL AL Israel Airlines, Frontier Airlines, GlobalPass®, Hawaiian Airlines, LanChile Airlines, Mexicana, Qantas, South African Airways, Southwest Airlines®, SWISS, US Airways®, and Virgin Atlantic Airways
  • Car Rentals and Rail: Amtrak®, Avis®, Budget®, Dollar Rent a Car®, Hertz®, National Car Rental®, Rail Europe and Thrifty Car Rental®
  • Charities: The AIDS Memorial Quilt, American Red Cross, Habitat for Humanity International, The Susan G. Komen Breast Cancer Foundation, The Make-A-Wish Foundation®, March of Dimes®, Muscular Dystrophy Association®, National Multiple Sclerosis Society, Rebuilding Together, Ronald McDonald House Charities®, The Salvation Army, Save the Children®, The Shoah Foundation®, Special Olympics, Tiger Woods Foundation, UCP (United Cerebral Palsy), UNICEF, and World Monuments Fund
  • Dining & Entertainment: American Express Be My Guest® Dining Cards, BLOCKBUSTER®, Broadway.com(TM), By Invitation Only® Events for Platinum Cardmembers, The Capital Grille®, Clear Channel Entertainment, Fleming’s Prime Steakhouse & Wine Bar, Gold Card Events, Hollywood Movie Money(TM), Lettuce Entertain You® Enterprises, Inc., Loews Cineplex, McCormick & Schmick’s Seafood Restaurants, Morton’s®, The Steakhouse, Restaurant Associates, Roy’s, Smith & Wollensky Restaurant Group®, Telecharge.com, Ticketmaster, Tribeca Film Festival, TSE Sports & Entertainment Film Festival Packages, US Open Tennis Championships and Your Reward®
  • Hotels: Best Western Gold Crown Club International®; Marriott Rewards® (Marriott® Hotels, Resorts and Suites, Renaissance® Hotels, Resorts and Suites, Courtyard® by Marriott, Residence Inn® by Marriott, Fairfield Inn® by Marriott, Marriott Conference Centers, TownePlace Suites® by Marriott, SpringHill Suites(TM) by Marriott and Marriott Vacation Club(SM) International); Hilton HHonors® (Hilton®, Conrad® Hotels, Doubletree®, Embassy Suites Hotels®, Hampton Inn & Suites®, Hilton Garden Inn®, Homewood Suites® by Hilton, and Scandic Hotels); Omni Hotels®; Hyatt Hotels; Priority Club® Rewards (InterContinental®, Crowne Plaza®, Holiday Inn®, Holiday Inn Express®, Staybridge Suites®); and Starwood Preferred Guest®, (Westin® Hotel & Resorts, Sheraton® Hotels & Resorts, Four Points® by Sheraton, St. Regis®, The Luxury Collection®, W Hotels®)
  • Other: American Express® Gift Cheques, American Express® Travelers Cheques, American Express® Financial Advisory Services, AwardPlanner and MileageManager, USA TODAY®
  • Retail: Babies"R"Us, Bailey Banks & Biddle®, Banana Republic, Brooks Brothers, Caswell-Massey®, Cingular Wireless, COACH®, Crate and Barrel, Dell(TM) Computer, Discovery Channel Store, Elizabeth Arden Red Door Salon and Spa, Equinox Fitness Clubs, ESCADA, FTD.COM®, Fortunoff, Gap, Gloss.com(TM), Lands' End®, Linens-N-Things®, Molton Brown, Saks Fifth Avenue, Smith & Hawken, ShopAmex, Spa finder®, Staples®, Steiner Sports, Swiss Army®, The Sharper Image®, The Sports Authority®, Tourneau, Toys"R"Us, and 800wine.com
  • Sports and Adventure: American Golf Corporation, American Skiing Company, Aspen/Snowmass, Golf Academy of Hilton Head Island at Sea Pines, Nike Golf Learning Centers, Richard Petty Driving Experience, SeaWorld and Busch Gardens Adventure Parks, Space Adventures Ltd., Universal Golf Ticket(TM), Universal Ski Ticket(TM) and Vail Resorts

To redeem points, call 1-800-AXP-EARN (297-3276), or log onto www.membershiprewards.com for more information about the Membership Rewards program.

American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards, Travelers Cheques, travel, financial planning, business services, insurance and international banking.


1 Offer applies at qualifying stand-alone supermarkets, drug stores, gas stations, hardware stores, the U.S. Postal Service and wireless phone bill payments. Not valid in the departments of superstores or warehouse clubs.

2 Your Reward packages are subject to availability. Terms and conditions may apply. Your Reward only fulfills requests using vendors that accept the American Express Card. Unless otherwise noted all gratuities and taxes are included in the point value of the package.