AMERICAN EXPRESS SPREADS HOLIDAY CHEER; LAUNCHES "MY WISHLIST," UNIQUE ONLINE SHOPPING EXPERIENCE
Exciting, First Click Access to Limited Supplies of Dream Items and Powerful Values at CardMember-Only Prices; Open to All U.S. Consumers Who Have American Express-Branded Cards
NEW YORK, November 22, 2004 -- Move over Santa. American Express has raised the bar for gift giving this year. Beginning November 22nd, American Express will spread holiday cheer with a groundbreaking new online shopping experience entitled “My WishList.”
The unique month-long promotion takes place at www.mylifemycard.com and is open to all U.S. consumers with American Express-branded cards. My WishList offers Cardmembers the opportunity to buy everything from limited supplies of the season's most sought after items (e.g. BMW Roadster at $5,000) – to a range of powerful savings from brand name merchants – as well as hundreds of other premium holiday values in unlimited quantities from local and national merchants nationwide.
“The new “My WishList” promotion is a rare blend – an exclusive, one of a kind experience that also has something for everyone. In one place, you can pursue your dream gift at a ‘once in a lifetime' price -- or pick up great holiday values at your favorite neighborhood boutique,” said Elizabeth Rutledge, Vice President Marketing and Business Development, American Express Establishment Services. “My WishList combines the excitement of an online auction (minus the bidding) with the elegance of Fifth Avenue, Rodeo Drive and the mall – all online.”
Cardmembers who go to www.mylifemycard.com will click on the My WishList button to find:
Extraordinary Items and Offers in Limited Quantities
My WishList showcases a special collection of this season's hottest holiday items and experiences at special Cardmember-only prices (e.g. BMW Roadsters at $5,000; Abercrombie and Kent dream holidays at $2,500; Vespa scooters at $800; the newest American Girl Doll collections at $395). A different “hot item” will be offered daily on the site through December 21st. These sought-after items, which are in limited supply, are valued collectively at nearly $4 million.
In addition to these hot items, the My WishList site contains more than 18,000 Wish Certificates, which offer special savings of up to 25 percent from national brand merchants that welcome the American Express Card, including Tourneau, Saks Fifth Avenue, Brooks Brothers, Best Buy and Amazon.com. Wish Certificates were specially designed by American Express to provide store-wide or site-wide savings that are virtually restriction-free.
Premium Holiday Offers in Unlimited Quantities From More Than 300 National and Local Merchants
My WishList also features valuable offers in unlimited quantities from merchants of all kinds, nationwide. Cardmembers can enjoy premium savings on jewelry, electronics, toys, apparel, travel and more. More than 300 American Express merchants are participating – providing specified discounts off hundreds of holiday items.
Click First for Hot Items and Powerful Savings
Each day for 30 days, a limited quantity of that day's featured hot item (BMW Roadster at $5000, Vespa scooter at $800, etc.) will be made available on the site at three different times – noon, 4 p.m., and 9 p.m. (Eastern Standard Time). The first Cardmembers to click on the dedicated “I want it” button will have the opportunity to purchase the holiday “WishList” item at the dream price.
Cardmembers who click to buy a hot WishList item but are not successful the first time should check to see if the item is being offered again. They can also seek to secure one of the high-value “Wish” certificates for exclusive merchant offers, in limited supply, or one of the premium offers in unlimited quantities from more than 300 national and local merchants.
Cardmembers can preview the week's upcoming most sought after holiday gift
items by clicking on a specific day.
“We created ‘My WishList' as a way to say thank you to our Cardmembers,” Ms. Rutledge explained. “There is so much here; My WishList should be your first stop for holiday gift ideas and savings.”
My WishList is the holiday version of American Express Selects – a new online benefit that offers Cardmembers a wide range of continuously changing special values for shopping, dining and travel from merchants around the world.
"My WishList is one in a series of promotions to highlight the premium value Cardmembers can enjoy on the American Express network,” Ms. Rutledge notes. "We plan to continue to give Cardmembers exciting reasons to keep visiting American Express Selects."
My WishList also complements the Company's new global card brand campaign, which introduced the tagline “My life. My cardsm.” and features extraordinary individuals including actor Robert DeNiro, professional golfer Tiger Woods, comedian and television show host Ellen DeGeneres and professional surfer Laird Hamilton.
“My WishList” will be supported with a dedicated advertising effort that includes everything from online and print advertising to television. American Express Cardmembers are being notified of the promotion via direct mail and email. In addition, with MBNA now offering American Express-branded cards, the promotion is available to all consumers who carry MBNA-American Express branded cards.
Establishment Services, a division of American Express Travel Related Services Company, Inc., is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe which welcome American Express-branded Cards.
American Express Company is a diversified worldwide travel, network and financial services provider founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking.
Sample of Hot Items Available on My WishList
- $25,000 luxury vacations from Abercrombie and Kent (wishlist price: $2500)
- $3,000 Vespa scooters (wishlist price: $800)
- $1,999 Dell Flat Screen LCD televisions (wishlist price: $650)
- $1,999 Tourneau Watch Set (wishlist price: $800)
- $1,750 Bellagio Penthouse Package (wishlist price: $750)
- $1500 Jacob the Jeweler Evil Eye Bracelets (wishlist price: $400)
- $860 Sigerson Morrison Sigmor Bag (wishlist price: $200)
- $400 Panasonic D-Snap SV-AV50 Video Camera (wishlist price: $150)
