AMERICAN EXPRESS LAUNCHES NATIONWIDE CAMPAIGN TO HELP RAISE AWARENESS AND FUNDS FOR ST. JUDE CHILDREN'S RESEARCH HOSPITAL
“Consumers Can Give Twice This Holiday Season by Purchasing an American Express Gift Card.”
NEW YORK, November 17, 2004 -- American Express today announced a cause-related marketing program with St. Jude Children's Research Hospital as part of the St. Jude Thanks & Giving(TM) national campaign. The campaign will raise awareness and funds for St. Jude, the world's premiere childhood cancer research and treatment center.
From November 26th through December 31st, American Express will make a $1.00 donation to St. Jude Children's Research Hospital for every purchase of an American Express Gift Card during this time period. American Express will make a minimum donation of $600,000, up to $1.2 million. Donations are not tax deductible by purchasers of the Gift Card.
"American Express is proud to join with St. Jude and the other Thanks & Giving partners in this important fundraising effort," said Valerie Soranno Keating, President, American Express Travelers Cheques and Prepaid Services. "The Thanks & Giving campaign allows consumers to give a gift that gives twice this holiday season. Giving an American Express Gift Card this year will also help to save children's lives around the world."
“Thanks & Giving provides an opportunity for everyone to give something back this holiday season,” said Richard C. Shadyac, chief executive officer of ALSAC/St. Jude, the hospital's fund-raising arm. “Whether you do your shopping online or in the malls, you'll find convenient ways to help save children everywhere who are fighting for their lives. We are grateful to have generous companies like American Express as our partners in this initiative. These wonderful corporate partners are educating the American public on the life-saving work being done at St. Jude Children's Research Hospital and ensuring that we can continue finding cures and saving children.”
To raise awareness for St. Jude Thanks & Giving, American Express is launching a multi-media campaign on November 22 that includes: national print, television, radio and Internet advertising, as well as other promotions.
The American Express Gift Card can be redeemed at U.S. retailers and restaurants that accept the American Express® Card and is an ideal solution for the upcoming holiday season – unlike store gift cards, instead of one place, it's good over the place. The Gift Card is available in denominations ranging from $25 to $500 and is replaceable if lost or stolen for a fee.* American Express Gift Cards are available online at www.americanexpress.com/gift, by phone at 1-800-AXP-GIFT and through a number of banks, malls, supermarkets and drugstores. For a complete list of participating locations visit www.americanexpress.com/giftcard.
For more information on the Thanks & Giving campaign visit, www.THANKSandGIVING.com or call 1-800-745-3000.
About St. Jude Children's Research Hospital
St Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by late entertainer Danny Thomas and based in Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St Jude is financially supported by ALSAC, its fund-raising organization.
About American Express
American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards, travel, financial planning, business services, insurance and international banking. American Express is also a leader in prepaid financial products. In addition to the 113-year old American Express® Travelers Cheque - the preeminent brand welcomed worldwide - the Company also offers the TravelFunds® Card, Cheques for Two® , Gift Cards, Gift Cheques, the Be My Guest® dining card, as well as a range of corporate incentive prepaid products through American Express Incentive Services.
* Terms and Conditions Apply
