AMERICAN EXPRESS LAUNCHES THE IN:LA(SM) CARD, THE FIRST CREDIT CARD FOR LOS ANGELENOS WHO WANT TO BE SEEN AT SOME OF THE CITY'S MOST DESIRABLE ESTABLISHMENTS
Fee-Free IN:LA Card Gets You Connected to Some of the Most Hip and Fashionable Los Angeles Venues; Provides Special Offers and Double Points For Spending Through INSIDE(SM) Rewards Program
LOS ANGELES, September 29, 2005 -- American Express today launched the latest must-have accessory for Los Angeles natives who are always looking for the latest and greatest when they eat, drink and play. The IN:LA Card, a fee-free credit card designed for young and social Angelenos, offers exclusive rewards at some of the city's most-raved about restaurants, exclusive clubs, trendy entertainment venues and cultural institutions. The Card will be the first of its kind in the city of Los Angeles.
“We wanted to launch a card that reflects and complements the energetic spirit that defines LA – from its renowned dining establishments and hip clubs to its unique museums and entertainment hot spots,” said Beth Lacey, Senior Vice President, Strategic Alliances and Cobrands for American Express. “The IN:LA Card is designed for the many young residents of the City of Los Angeles who work hard and want to reap the cultural, social and entertaining rewards the city offers.”
Benefits and Rewards of Being an IN:LA Cardmember
Accepted at every establishment that welcomes the American Express® Card, the IN:LA Card is a fee-free credit card that comes with 0% introductory purchase APR and gives Cardmembers the flexibility to pay over time.(1)
The IN:LA Card boasts a unique loyalty program – INSIDE Rewards – built for Los Angeles residents who see socializing and going out as a necessity and want to eat, drink and play at many of the most exclusively glamorous spots in town. Cardmembers can earn INSIDE Rewards points by using the IN:LA Card. Cardmembers can earn one point for virtually every dollar spent and double points on city essentials, such as dining, movies, mobile phone service, cable and satellite TV service, Internet service, gym membership, and magazine/newspaper subscriptions.(2)
INSIDE Rewards points can be redeemed for certificates, for as little as 2,000 points, at 60 Los Angeles establishments, including a variety of stylish restaurants such as Chaya Brasserie and Geisha House; ultra chic lounges and clubs like Avalon Hollywood and Spider Club; and a wide range of cultural and entertainment institutions including the Center Theatre Group, Museum of Contemporary Art, and for LA Kings games at the Staples Center. The full roster of IN:LA partners and rewards is available at www.in-la.com.
Cardmembers can also redeem points for special experiential rewards with select partners, which include elaborate tasting menus with wine pairings at some of Los Angeles' hottest restaurants, including Grace and Katana. Cardmembers can also benefit from a range of cultural and entertainment rewards with superb offers at venues from the Center Theatre Group to The LA Opera.
In addition, Cardmembers receive discounts through the Tuesday's IN:LA Program(3) where select venues offer discounts to Cardmembers on Tuesday. Partners involved include, Fast Frame, Canyon Beachwear, Spectrum Health Clubs and MaxStudio. IN:LA Cardmembers can also stock up on INSIDE Rewards points and pool them with friends and family to redeem great rewards and maximize the Los Angeles experience.(4)
The IN:LA Card is the third city-centric credit card from American Express. IN:LA is being announced ten days following the successful launch of the IN:CHICAGO(SM) Card program. Both are responses to the Fall 2004 launch of the unique IN:NYC® Card, which was created for New Yorkers who want to be rewarded with access to some of New York City's most fashionable events, dining and nightlife establishments. As an additional bonus, IN:LA Cardmembers can also redeem points with IN:NYC and IN:CHICAGO rewards partners if they choose.
For more information, or to apply for the IN:LA Card, please visit www.in-la.com.
About American Express
American Express Company is a diversified worldwide travel, network and financial services provider founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking.
(1) A 0% introductory Annual Percentage Rate. Then 8.74%, 10.74%, 12.74%, 14.74% or 16.74%, depending upon our review of the application.
(2) Receive two (2) points in your INSIDE Rewards program account for every eligible dollar spent on purchases at or for dining establishments, movie theatres, cell phone service, cable and satellite television service, dial-up Internet service, gym memberships and magazine and newspaper subscriptions in the U.S. Receive one (1) point for all other purchases. The receipt of points in your INSIDE Rewards program account is subject to the INSIDE Rewards terms and conditions.
(3) Offer applies to participating stores only and does not apply to purchases made online. The offer does not apply in the month of December and cannot be combined with other savings or promotions. Fulfillment of this offer is the sole responsibility of the merchant. Restrictions may apply at the discretion of the participating merchant.
(4) INSIDE Rewards accounts in good standing for six (6) months may transfer points to another Cardmember's eligible INSIDE Rewards account. A minimum of 1,000 points per transfer transaction.
