Casting auditions to select the participating families will be held in four major U.S. cities – Boston, Ft. Lauderdale, San Francisco/San Jose and Washington, D.C. American Express and JetBlue Airways are looking for families that represent their customers – people who know a good deal when they see it, and like to have fun. Two families will be selected as finalists to participate in the contest and will be flown to New York or Los Angeles. Each family will be given a JetBlue Card from American Express and will have 48 hours to earn enough American Express Award Dollars to fly home.

Audition cities, dates and times are as follows:

• Ft. Lauderdale Saturday, October 8, 9:00AM EST – 3:00PM EST
  (Marina Marriott, 1881 SE 17th Street, Ft. Lauderdale, FL 33316, 854.463.4000)
   
• San Francisco/San Jose Saturday, October 8, 9:00AM PCT – 3:00PM PCT
  (Sheraton Sunnyvale, 1108 N Mathilda Avenue, Sunnyvale, CA 94089, 408.745.6000)
   
• Washington, D.C. Saturday, October 15, 9:00AM EST – 3:00PM EST
  (Holiday Inn, 1000 Sully Road, Dulles, VA 20166, 703.471.7411)
   
• Boston Saturday, October 15, 9:00AM EST – 3:00PM EST
  (Holiday Inn Newton, 399 Grove Street, Newton, MA 02462, 617.969.5300)

“We want to launch the JetBlue Card with a competition that engages our customers and speaks to the benefit of having the JetBlue Card, while having some fun,” said Beth Lacey, senior vice president, Strategic Alliances and Cobrands for American Express. “An innovative partnership requires an innovative competition.”

“Customers can now earn TrueBlue points by using the JetBlue Card from American Express, and earn award flights even faster,” said Andrea Spiegel, JetBlue's vice president of sales and marketing.  “We think this competition is a great way for us to showcase our new card, especially to our important family market who consider the JetBlue Experience, especially the DIRECTV service, a fun part of their vacation.”

About the Share The Love Competition
The Share The Love competition will fly two families to either New York or Los Angeles in November. The families have 48 hours to earn enough American Express Award Dollars on their JetBlue Card by American Express to get home. The families may only earn the points on purchases for other people. Each family will face interesting challenges in their pursuit to earn their way home, helped along the way by JetBlue crewmembers. The family that spends their way home in the most creative way will win.

The families' experiences during the competition will be filmed to create a reality TV program that will air on JetBlue flights in the Spring of 2006 with featured segments online at www.jetbluecard.com. The winning family will be chosen by popular vote, based on the most creative ways to earn American Express Award Dollars. Full details on the voting process will be available at www.jetbluecard.com once the Share the Love competition ends.

The winning family will be awarded a year's worth of travel on JetBlue. The second-place family will receive a prize of 40,000 Award Dollars, equivalent to 200 TrueBlue points or two round-trip JetBlue tickets. Those who wish to learn more about this competition or to fill out an application for the contest are encouraged to visit www.jetbluecard.com.

About American Express and JetBlue Airways
JetBlue and American Express enjoy a strong partnership since JetBlue's launch in 2000. In December 2004, American Express added JetBlue to its Membership Rewards® program for enrolled Cardmembers to transfer points directly into the TrueBlue® program for travel with the airline. The partnership between JetBlue's TrueBlue flight gratitude program and Membership Rewards program exceeded the one-year goal within the first three months. In June, both companies announced an extension of their partnership launching a co-brand Credit Card, the JetBlue Card from American Express. The Card provides consumers the only way to earn TrueBlue Award Dollars outside of flying. To learn more about the JetBlue Card from American Express, or to apply, visit www.jetbluecard.com or call 1-877-2JETBLUE.

American Express Company is a diversified worldwide travel, network and financial services provider founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking.

JetBlue is a low-fare, low-cost passenger airline, which provides high-quality customer service. JetBlue operates a fleet of 81 new Airbus A320 aircraft and plans to add four additional A320s and eight Embraer E190s to its fleet in 2005. Based at New York City's John F. Kennedy International Airport, JetBlue currently operates 286 flights a day and serves 32 destinations in 13 states, Puerto Rico, the Dominican Republic and The Bahamas. JetBlue plans to start daily nonstop service from Newark, NJ to Ft. Lauderdale and Orlando on October 5, 2005, to West Palm Beach, Tampa and Ft. Myers on October 19, 2005, and to San Juan, PR on November 17, 2005.

All JetBlue aircraft feature roomy leather seats; all equipped with an in-seat digital entertainment system offering 36 channels of free DIRECTV® programming - no other airline offers more live satellite TV options. On flights longer than two hours, a selection of first-run movies and bonus features from FOX InFlight is also available (see note).

With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. For more information, schedules and fares, please visit www.jetblue.com or call JetBlue reservations at 1-800-JETBLUE (538-2583), 1-888-538-2583 if calling from Puerto Rico, or 1-200-9898 if calling from the Dominican Republic. This press release, as well as past press releases, can be found on www.jetblue.com.

Note: DIRECTV® service is not available on flights between JFK or Newark and Puerto Rico or the Dominican Republic; however, FOX InFlight is offered complimentary on these routes.