WHEN YOU WISH UPON A CARD...

The Ultimate WishList Is Just a Click Away for American Express® Cardmembers

NEW YORK, November 17, 2005 -- American Express has designed the ultimate holiday wish list full of luxury travel, jewelry, the latest electronics and more. Even better, they are making a select number of these items available at unheard of prices to American Express Cardmembers in the United States.

Knowing that one wish does not fit all, now through November 21st, American Express is also asking Cardmembers to submit their own wish lists and the Company will grant three of those wishes on December 16, 2005 and make additional quantities available to other Cardmembers that same day.

The unique promotion takes place at www.mylifemycard.com/wishlist and is open to all U.S. consumers with American Express-branded cards. My WishList offers one-click opportunities to buy limited supplies of the season's most sought after items at “dream prices” including:

  • Range Rover Sport HSE (WishList price: $5,000.00)
  • Panasonic® 37” Plasma TV (WishList price: $750.00)
  • Private Jet Experience from Bombardier Skyjet (WishList price: $3,000.00)
  • Exclusive Designer Items from Target (WishList price: $50.00)
  • Microsoft XBOX 360™ (WishList price: $200.00)

Cardmembers will also have access to values and experiences from leading manufacturers such as TaylorMade, Palm and KitchenAid among others. My WishList includes more than 40,000 opportunities to save at major national brands such as Best Buy and Toys ‘R Us as well as local merchants featuring apparel, entertainment and dining, home furnishings and more.

“With tight budgets and even tighter schedules, exclusive access to hot products at great prices is a gift in itself,” said Ayesha Almeida, vice president, Marketing Strategy and Information Services, American Express Establishment Services. “The site has something for everyone where Cardmembers can pursue a dream gift at a once in a lifetime price – or find great values for an evening out in their hometown.”

Last year's initial launch of My WishList proved to be an overwhelming success. For merchants offering Wish Certificates - limited supply, high-value merchant discounts - the average transaction size was almost twice that of typical American Express transactions at those merchants, indicating tremendous value for the merchants as well as Cardmembers. In fact, given the past success, new merchants have joined the holiday program.

"As an American Express Private Jet Services partner, Bombardier Skyjet is delighted to have this opportunity to showcase our 5-Hour Learjet Gift Card through American Express' WishList. Already, American Express Cardmembers are some of our best and most loyal customers," commented Angela Ferragamo, Director of Marketing for Bombardier Skyjet. "We are pleased to offer a great experience to these existing customers and also to introduce future customers to the private jet experience through this innovative promotion."

Cardmembers who visit www.mylifemycard.com/wishlist will click on the My WishList button to find:

Extraordinary Items and Offers in Limited Quantities
My WishList showcases thousands of this season's hottest products and experiences at special Cardmember-only prices. These sought-after items, which are in limited supply, are valued collectively at nearly $3 million. Each day from November 29 through December 16, a limited quantity of that day's featured hot item will be made available on the site at three different times – noon, 3 p.m., and 7 p.m. Eastern Time. Cardmembers simply click on the dedicated “I want it” button and have the opportunity to purchase the “WishList” item at the Cardmember-only price. If the inventory is sold out, Cardmembers will also have access to savings on great gift items from a variety of merchants.

Cardmembers can also click a “Remind Me” button to sign up for e-mail alerts so they will be notified when specific dream items of interest are offered. There is also a “Tell a friend,” feature to alert others about exclusive products via email. Cardmembers can preview the upcoming most sought after holiday items for the week by clicking on a specific day. More information on “My WishList” can be found at www.mylifemycard.com/mywishlist.

My Wish is a new aspect of the My WishList promotion in which Cardmembers can tell American Express what they are wishing for this holiday season and how much they are willing to pay for it. American Express will select three individual wishes and offer them on the final WishList day, December 16th. Of course, the Cardmembers who supply the three final wishes will be the first in line to purchase their chosen product for the price they set.

Valuable Local and National Offers
In addition to these hot items, the My WishList site contains more than 80 offers on jewelry, electronics, toys, apparel, travel, entertainment and more from over 300 American Express national and local merchant partners at www.mylifemycard.com/wishlist.

About American Express
Establishment Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe, which welcome American Express-branded Cards. American Express Company is a leading global payments, network, travel and banking company founded in 1850.



Contacts:
Christine Elliott
212.640.0622
Christine.S.Elliott@aexp.com