BANCA INTESA AND AMERICAN EXPRESS ANNOUNCE THE LAUNCH OF AMERICAN EXPRESS CARDS IN SERBIA
Innovative Cards are Designed to Meet the Financial and Lifestyle Needs of Serbian Consumers
BELGRADE, May 04, 2006 -- Banca Intesa Beograde today announced that it will begin exclusively issuing the American Express Green and Gold Credit Cards in Serbia beginning 8th May 2006. As part of the agreement with American Express, Banca Intesa is also the exclusive bank in Serbia to sign local merchants to accept the American Express Card.
“Banca Intesa has a longstanding and successful partnership with American Express in several other markets around Europe, and we are pleased to be able to bring these outstanding products to Serbian consumers,” said Draginja Đurić, CEO of Banka Intesa. “We believe that the American Express Green and Gold Cards that we are launching today are two of the best credit card products on the market because they offer a unique package of benefits designed to meet the needs of today's consumers who appreciate innovation and world-class customer service.”
These cards are designed to meet the financial and lifestyle needs of Serbian consumers both at home and around the world. With a high credit limit, the new Banka Intesa American Express Green and Gold Credit Cards can empower the financial and lifestyle needs of Serbian consumers. The cards are a flexible payment tool that provides an extended grace period and allows Cardmembers to choose to pay their bills in full or over time.
In addition, these cards come with a unique range of benefits and services designed to meet the needs of Serbian consumers including:
- World-class service. Cardmembers will have access to worldwide service at any one of American Express' 2200 Travel Service or Representative Offices and emergency card replacement, anywhere in the world providing Cardmembers with home away from home.
- Unique travel benefits such as a special travel service offering Cardmembers the ability to book all their travel needs, preferential prices for their holidays and comprehensive travel insurance.
- Security. When travelling around the world Cardmembers enjoy comprehensive travel insurance benefits and support such as insurance in case of luggage delay or loss or flight delay. Additionally. the Global Assist program will provide Cardmembers with assistance anywhere in the world in the event they need a doctor or a lawyer.
- Exclusive Cardmembers offers. The American Express Selects programme provides Cardmembers with access to more than 1000 offers from merchants around the world in categories such as restaurants, hotels, clothing and more.
“As a leader in the local financial services industry, Banka Intesa is an outstanding partner to represent the American Express brand in Serbia, which is an extremely dynamic market in Southern Europe and represents an exciting opportunity for American Express,” said Pascal Guignard, Vice President, American Express. “These credit cards will open a door of opportunity for Serbian consumers by meeting their individual financial, lifestyle and travel needs, providing access to unique benefits and services that only the Banka Intesa t American Express Credit Cards can offer.”
Some of the key benefits of the American Express Green Card include:
- Financial flexibility- up to 45 days grace period
- Ability to pay balances in full or over time with a 3% minimum payment each month
- American Express Selects programme offering special discounts and privileges in shops, hotels and restaurant in Serbia and over 40 markets around the world
- Emergency card replacement within 48 hours virtually anywhere you are in the world
Some of the key benefits of the American Express Gold Card include:
- Highest credit limits in the market
- Comprehensive travel insurance including Travel Inconvenience, if your luggage is lost or stolen
- Over 1000 offers in major cities around the world through the American Express Selects programme
- Gold Travel Service providing Cardmembers with special travel offers and discounts at hotels world wide
- Worldwide service with Global Assist
The Banka Intesa American Express Green and Gold Credit Cards are available to both clients of the bank and those who are not. Consumers can apply for a card at any of the 160 branches of Banca Intesa Beograd in more than 100 towns across Serbia. If approved, consumers can use their new cards at any of the thousands of retailers, restaurants, hotels, supermarkets and petrol stations across Serbia that accept the American Express Card. American Express is also accepted in more than 200 countries and can be also used to withdraw cash at more than 550,000 ATMs located in Serbia and around the world.
American Express Company is a diversified worldwide travel, financial and network services company, founded in 1850. It is a world leader in charge and credit cards, Travelers Cheques, travel, insurance and international banking.


