AMERICAN EXPRESS MEMBERSHIP REWARDS® PROGRAM LAUNCHES NEW BONUS POINTS MALL(SM)
A New Benefit Available Through the New Membership Rewards Website
NEW YORK, September 21, 2006 -- American Express today launched the Bonus Points Mall, a new benefit that enables Membership Rewards enrollees to earn two points for virtually every dollar spent at more than 100 top brand name online retailers. The Bonus Points Mall provides a new and simple way to reward eligible, enrolled Cardmembers for online shopping and is accessible through the Membership Rewards website or directly at www.BonusPointsMall.com. In addition, American Express has made significant enhancements to the Membership Rewards website to provide a state-of-the-art online experience for Cardmembers when shopping and redeeming their rewards points online.
About the NEW Bonus Points Mall
The Bonus Points Mall features more than 100 top online retailers across 23 categories, such as apparel, books, electronics, home and sports. Cardmembers can select from merchants such as saks.com, Homedepot.com, Best Buy, Ann Taylor, Brooks Brothers, Staples.com, Sephora and RedEnvelope. The Bonus Points Mall was designed to provide a simple and seamless shopping experience. Cardmembers simply log in and browse the Bonus Points Mall; click on a link to their favorite online retailer; and use an eligible American Express Card to make the purchase online.
"Cardmembers are increasingly spending online and we want to reward them for putting more of their spending on the American Express Card," said Ralph Andretta, senior vice president and general manager of Membership Rewards for American Express. "The Bonus Points Mall is just another way we are enhancing the value of the Membership Rewards program and offering Cardmembers new ways to earn bonus points that they can redeem for the items they really want."
To experience the Bonus Points Mall, visit www.BonusPointsMall.com or www.membershiprewards.com/earn.
About the NEW Membership Rewards Website
American Express has made transformational design and structural changes to the Membership Rewards website. The redesign offers easy-to-use search and navigation features, rich media applications, and state-of-the-art personalization capabilities – all designed to visually engage Cardmembers and simplify their online experience.
Following are some of the key enhancements to the site:
- A visual design that better reflects the experiential and aspirational nature of the Membership Rewards program;
- A user-friendly format that makes browsing the site and redeeming Membership Rewards points easier;
- A powerful search engine tool;
- Personalization capabilities to provide Cardmembers with more relevant content and offers;
- Rich media applications through Flash technology to better showcase reward offers; and
- A customer support and education section that provides information about the Membership Rewards program.
To experience the Membership Rewards website, visit www.membershiprewards.com.
About the Membership Rewards Program
The Membership Rewards program from American Express is an industry-leading rewards program, with more than 140 redemption partners. Now in its 15th year, the program allows Cardmembers to earn one point for virtually every dollar charged on eligible, enrolled American Express® Cards(1). Membership Rewards points are redeemable in a wide selection of reward categories, including travel, retail merchandise, entertainment, shopping and recreation gift certificates, experiences, financial services and charity rewards. Enrollees may also customize their own redemption experiences through the program's Your Reward® option and use points for just about anything they can imagine. Points have no expiration date, and there is no limit on the number of points you can earn.
American Express is focused on continuing to innovate and enhance the Membership Rewards program for our customers. In 2005, the program offered a new benefit, called Pay with Points that allows Cardmembers to book travel using Membership Rewards points instantly on the American Express travel website without blackout dates or restrictions for airlines, hotels or cruises at www.americanexpress.com/travel.
For more information about the Membership Rewards program, or to apply for an American Express Card, consumers can call 1-800-TheCard or visit 800thecard.com.
About American Express
American Express Company (www.americanexpress.com) is a leading global payments, network and travel company founded in 1850.
1. Some Cards require enrollment and the payment of an annual program fee. Terms and Conditions apply.
