AMERICAN EXPRESS GREETS THE FALL THEATER SEASON WITH ADVANCE TICKETS AND SPECIAL ACCESS TO BROADWAY'S BEST AND BRIGHTEST - AVAILABLE EXCLUSIVELY TO AMERICAN EXPRESS® CARDMEMBERS Must-have tickets for highly anticipated shows available through a series of exclusive Early-on-Sale and discount offers for American Express Cardmembers NEW YORK, August 29, 2006 -- Signaling a start to the always-exciting fall season of Broadway and Off-Broadway theater, longtime partner to the theater community American Express once again notches up its special Cardmember offerings with a series of special access periods, both upcoming and in-progress, for shows that include highly anticipated newcomers, the revival of a classic, and feature marquee talent from stage and screen. During each of the shows' special access periods, tickets will be available only to American Express Cardmembers for purchase through the American Express Web site broadway.yahoo.com, the one-stop portal for all things Broadway-related, including video features, news and popular Cardmember offers. Following a week that wrapped an Early-on-Sale for the Roundabout Theatre Company's Heartbreak House by George Bernard Shaw (performances begin September 15), the following is a complete, up-to-the-minute schedule of approaching Early-on-Sales:
“As a long-time supporter of the theater community, American Express is extremely pleased to be involved with such a strong portfolio of shows,” remarks Nancy Smith, VP Sponsorship Marketing, American Express. “We expect these shows to be enormously popular with Cardmembers and anticipate each one to be highlights of Broadway's fall season.” Heartbreak House About broadway.yahoo.com Broadway.yahoo.com is American Express' online site providing an online bridge to the Broadway theater scene. The site – hosted by leading global Internet company Yahoo! – is a streamlined resource for everything from show information to ticket sales, news headlines, Cardmember benefits, behind-the-scenes footage and never-before-seen original show content. It provides a comprehensive solution for packaging the whole of Broadway for a national consumer audience in an innovative, user-friendly format. About American Express Contacts: Bet Franzone 212.640.1850 Bet.Franzone@aexp.com
Judy Tenzer |