The American Express Gift Insurance Receipt is designed to be wrapped with any gift and will be available from November 15 through December 31, 2006 by simply clicking the red gift box on www.800thecard.com.

The Gift Insurance Receipt communicates the protections offered by American Express with the following language:

THIS GIFT COMES WITH A LITTLE SOMETHING EXTRA

A lot of thought went into this gift, so I want to make sure it's well protected. Because I bought your present with my American Express® Card, it's backed by Buyer Protection Services. So, if it's accidentally damaged or stolen, or if you're dissatisfied and the merchant won't take it back within 90 days of purchase, simply let me know. I can work with American Express to help make it right.

“To help alleviate stress during the holiday shopping season for Cardmembers and gift recipients, we wanted to find an innovative way to reiterate the peace of mind that accompanies using an American Express Charge Card,” said Peggy Maher, senior vice president and general manager, Consumer Charge Card, American Express. “The American Express Gift Insurance Receipt does just that. Gifts, decorations or virtually anything else needed this holiday season are covered by our Buyer Protection Services -- Return Protection, Dispute Resolution, Purchase Protection Plan and Buyer's Assurance Plan -- when purchased with an American Express Charge Card.”

Returns -- The manufacturer won't take back your gift?

• Return Protection(2) -- enables Cardmembers to return items purchased with the American Express Card when the merchant won't take it back. If a Cardmember is dissatisfied with any eligible purchase made on the Card (within 90 days from the date of purchase) and the store won't take it back, American Express will refund the Cardmember's account for the full purchase price, up to $300 per item, and up to a maximum of $1,000 annually per Cardmember Account.
   
• Dispute Resolution -- if Cardmembers disagree with a charge on their statement and are unable to resolve the situation with the merchant, American Express will take responsibility in helping to resolve the dispute fairly.

Dissatisfaction -- Was your gift accidentally damaged after usage? Or perhaps even stolen after you received it?

• Purchase Protection Plan(3) -- provides added protection for accidental damage to or theft of covered items, including clothing, footwear, electronic equipment and miscellaneous accessories such as sunglasses and prescription eyeglasses, purchased with the Card for 90 days from the date of purchase.
   
• Buyer's Assurance Plan(4) -- extends the terms of the original U.S. manufacturer's warranty on covered products up to one additional year on warranties of five years or less when the entire amount is charged to the Cardmember's Card.

For more information about these or for a full list of all the benefits and services offered on the American Express Card, visit www.americanexpress.com.

About American Express
American Express Company is a leading global payments, network and travel company founded in 1850.

(1) Gift Insurance Receipt does not replace merchant or manufacturer receipts and may not be used as proof of purchase.
(2) Offers guaranteed product satisfaction on designated items purchase entirely with an eligible American Express Card. Coverage is limited to $1,000 annually per Card account, up to $300 per item, within 90 days from the date of purchase. Coverage is subject to additional terms, conditions and exclusions. See Description of Coverage for full details.
(3) Underwritten by AMEX Assurance Company, Administrative Office, Green Bay, WI. Coverage is subject to the terms, conditions and exclusions of Policy AX0951. See Description of Coverage for full details.
(4) Underwritten by AMEX Assurance Company, Administrative Office, Green Bay, WI. Coverage is subject to the terms, conditions and exclusions of Policy AX0953. See Description of Coverage for full details.

Contacts:
Monica Beaupre
212.640.2653
Monica.Beaupre@aexp.com

Desiree Fish
212.640.4761
Desiree.C.Fish@aexp.com