THE JETBLUE CARD FROM AMERICAN EXPRESS GIVES CARDMEMBERS "CONTINUOUSLY EXTENDING" TRUEBLUE POINTS Use the Card and Never Worry About Point Expiration Dates NEW YORK, August 17, 2006 -- American Express and JetBlue Airways [NASDAQ; JBLU] today announced a new enhancement for JetBlue's TrueBlue® members who use the JetBlue Card from American Express. Effective immediately, Cardmembers can automatically extend the life of their TrueBlue points by 12 months each time they purchase as little as $200 on their JetBlue Card or by using the JetBlue Card to purchase JetBlue travel, before current points expire. "In listening to JetBlue's TrueBlue members, they told us the opportunity to extend the life of their TrueBlue points would significantly increase the value of the program,” said Andrea Spiegel, Vice President of Sales and Marketing for JetBlue Airways. "We decided the perfect way to enhance the program was to offer this exclusive benefit as part of our partnership with American Express. All JetBlue Cardmembers now have total control over the life of their TrueBlue points.” Launched in July last year, the JetBlue Card from American Express allows Cardmembers to earn Award Dollars that can be automatically transferred to a Cardmember's TrueBlue account and then redeemed for award flights on JetBlue. Now, in addition to providing consumers a way to earn TrueBlue points when they are not flying, the Card makes it possible for consumers to accrue points without worrying about point expiration dates. Currently, only JetBlue Cardmembers have the ability to extend TrueBlue point expiration dates. “We're delighted to launch this free, built-in feature for our JetBlue Cardmembers,” said Judy Teeven, Vice President, Strategic Alliances and Cobrands for American Express. “As a thank you for being loyal customers, we've also automatically extended the expiration date of every single JetBlue Cardmembers' TrueBlue points through August 16 2007.” About The JetBlue Card from American Express JetBlue Card benefits include:
Recent JetBlue News About American Express and JetBlue Airways American Express Company is a leading global payments, network and travel company founded in 1850. About JetBlue Airways ##### (a) DIRECTV(r) service is not available on flights to/from Bermuda, Puerto Rico or the Dominican Republic; however, where applicable FOX InFlight is offered complimentary on these routes. FOX InFlight is a trademark of Twentieth Century Fox Film Corporation. JetBlue's in-flight entertainment is powered by LiveTV, a wholly owned subsidiary of JetBlue. 1. You will accrue one (1) bonus Award Dollar [ for a total of two(2) Award Dollars] for each US dollar of eligible spending charged on your Card account for JetBlue flight purchases, purchases at restaurants and movie theatres, purchases of gym memberships, tickets for sporting events sold by the event venue, theatre or an authorized agent, and golf course greens fees directly billed (“Double Award Dollar Purchases”). 2. Underwritten by AMEX Assurance Company, Administrative Office, Green Bay, WI. Coverage is subject to the Terms, Conditions, and Exclusions of Policy AX0951. See Description of Coverage for full details. 3. Underwritten by AMEX Assurance Company, Administrative Office, Green Bay, WI. Coverage is subject to the Terms, Conditions, and Exclusions of Policy AX0953. See Description of Coverage for full details. 4. Underwritten by AMEX Assurance Company, Administrative Office, Green Bay, WI. Coverage is subject to the Terms, Conditions, and Exclusions of Policy AX0925. See Description of Coverage for full details. 5. Underwritten by AMEX Assurance Company, Administrative Office, De Pere, WI. Coverage is determined by the terms, conditions, and exclusions of Policy AX0948 and is subject to change with notice. This document does not supplement or replace the Policy. Contacts: Rosa Alfonso 212.640.1712 Rosa.M.Alfonso@aexp.com |