MOVE OVER MILLION-DOLLAR MARTINI -- 93.2 MILLION-POINT UBER-REWARD PROVIDES THE ULTIMATE INDULGENCE
NEW YORK, December 14, 2006 -- Thought million dollar martinis were outrageous? There is now the ultimate, uber-reward -- an 18K white gold and diamond Chopard watch, considered the world's highest-ever retail reward offering. Sure to put a smile on anyone's face this holiday season, the Chopard "Ice Cube Collection" Ladies Bracelet Watch is the ultimate in holiday bling, available for a cool 93,200,000 Membership Rewards® points.
The Chopard watch is one of the rewards as part of the just-launched First Collection(1) -- a distinctively elegant collection of boutique-style, premium offers exclusively available to American Express Platinum Card® and Centurion® Card members through the Membership Rewards program from American Express.
Think this is out of reach? American Express reports it has Cardmembers with more than 90 million points in bank.
The First Collection program includes lifestyle, jewelry, watches, fashion and travel rewards at a variety of point levels, currently starting at 20,500 points (for a Davidoff Black Leather Cigar Case). Some popular "dream" rewards featured in the exclusive collection that have already been redeemed by Card members include:
- Roundtrip Business Class Ticket on EOS Airlines (NYC to London) - 85,000 points
- IWC Portuguese Chrono-Automatic Steel Watch with Black Crocodile Strap - 640,000 points
- Monarch English Style Custom-Built Billiard Table - 3,300,000 points
- Monarch Professional Billiards Equipment Package - 110,000 points
- Mikimoto Akoya Cultured Pearl Bracelet- 133,000 points
Other available rewards include:
- Baccarat Grand Bordeaux Wine Tasting Glass Set of Two - 22,500 points
- Lamborghini Gallardo Spyder 2006-2007 (12-month lease) - 10,500,000 points
- Mikimoto One-of-a-Kind South Sea Cultured Pearl and Sapphire Ocean Necklace - 13,000,000 points
- One-night stay at select Oberoi Hotels & Resorts Properties - from 35,000 points
- Piaget Men's Polo 18K White Gold Bracelet Watch - 2,610,000 points
- On-Demand Private Jet Service - 384,000 points
- Steinway Living Room Grand Piano, Model O - 7,200,000 points
Platinum Card and Centurion Card members can browse and redeem First Collection rewards with ease through an exclusive First Collection sitelet on the Membership Rewards program website. Once Card members have logged in, the lushly-designed site, which features dramatic partner reward images and item descriptions, instantly recognizes enrolled Membership Rewards Card members, provides them with their current point balance, allows them to browse by category, partner or item, and redeem online. Card members can also redeem First Collection rewards by calling 1-800-AXP-EARN (1-800-297-3276).
About American Express
American Express Company is a leading global payments, network and travel company founded in 1850.
1. To qualify, the American Express Card account you designate must be a Platinum Card or Centurion Card enrolled in the Membership Rewards program. Terms and conditions apply.
Contacts:
Desiree Fish
212.640.4761
Desiree.C.Fish@aexp.com
Rosa Alfonso
212.640.1712
Rosa.M.Alfonso@aexp.com