“This is a milestone year for the Tribeca Film Festival and we are thrilled to see the Festival grow and expand to new locations while still remaining true to its lower Manhattan roots,” said Nancy Smith, Vice President, American Express Global Media and Sponsorship Marketing. “Whether it's offering a free bag of popcorn to a movie-lover in Tribeca or giving budding directors the chance to have their stories honored at the Festival's final awards ceremony, we take great pride in being a part of the creation and continued success of something that so passionately showcases the world's best cinematic talent and celebrates New York's cultural vitality and strength.”

“Through the years American Express' dedication and unwavering support of the Tribeca Film festival has been instrumental,” said Jane Rosenthal co –founder of Tribeca Film, Festival. “An avid supporter of film and the New York community, their commitment allows our festival to reach new audiences.”

“My life. My card.(SM)” 15-Second CLIPS Competition
This year, American Express is hosting the “My life. My card.” 15-Second CLIPS Competition which invites consumers to submit their story online in the form of a 15-second video clip for the chance to receive $15,000 and a trip to New York City to be honored at the Tribeca Film Festival final awards ceremony on May 6. Entries can be submitted online at mylifemycard.com/clips from April 3 through April 26. Select “My life. My card.” consumer-submitted clips will also be showcased on the recently launched American Express My Life iTunes® podcasting channel on Apple's® iTunes website as well as on Moviefone.com/tribeca. Additionally, the top 100 finalists will receive the new iPod®, preloaded with the finalists' videos.

Tribeca Film Festival Tickets – American Express Early On-Sale
From Saturday, April 8 through Thursday, April 13, tickets to the 2006 Tribeca Film Festival will be on-sale
exclusively to American Express® Cardmembers. Tickets will be available via phone (866-941-FEST), online at tribecafilmfestival.org as well as at the main Tribeca Film Festival box office at 13-17 Laight St. With the Festival expanding into more neighborhoods around Manhattan, Festival tickets will also be available at participating AMC Loews Theatres during this exclusive American Express Cardmember early-on-sale.

American Express/Moviefone.com Tribeca Film Festival Information
American Express and Moviefone.com are working together to deliver an essential Tribeca Film Festival online resource and entertainment destination. Moviefone.com/tribeca will feature exclusive content including a guide to neighborhood restaurants and bars around the Festival through AOL CityGuide, sneak peaks from some of the Festival's hottest films, red carpet coverage from marquee events, festival news on the Cinematical blog and links to show times and ticket information as well.

Also, movie fans can check out the ultimate Tribeca Film Festival insider experience with Moviefone.com's “Unscripted,” the online celebrity interview show where top Festival filmmakers and actors have the chance to speak their minds when they interview each other. Using a combination of their own questions and those submitted by Moviefone.com users, celebrities can relax with no middle man to interfere, and show a side of themselves that viewers don't often get to see.

Entertainment for the Whole Family
On Saturday, May 6 from 10am - 6pm, the Tribeca Family Festival Street Fair returns to Greenwich Street (between Hubert & Duane Streets). American Express will roll out the welcome mat for families and children of all ages through a number of street fair attractions and services, including interactive opportunities like starring in your own video clip or dressing up like a real film director.  This year's activities will also include a tent dedicated to entertainment performances featuring story telling, dance performances, sing-a-longs and much more.  American Express Cardmembers looking to take a break from the festivities can visit the special Cardmember Breakroom located at the Tribeca Grill from 10am - 3pm(1), where they can enjoy complimentary food and beverages.

Tribeca Film Festival Information Centers
American Express Information Centers will be conveniently located in several high-traffic points en route to
Festival venues and will be the place to go for comprehensive Festival information, including details on exclusive American Express® Cardmember benefits to be enjoyed in and around the Tribeca Film Festival. Visitors can ask questions, pick up Festival schedules, obtain souvenir maps & postcards and receive a complimentary box of freshly popped popcorn(2).

American Express Film Rewards Promotion
American Express Cardmembers who spend $150 at participating merchants around Tribeca Film Festival screening locations from Tuesday, April 25 through Sunday, May 7 can redeem their receipts for two AMC Loews Theatres® movie tickets at selected American Express Information Centers(3).

Tribeca Film Feast
American Express Cardmembers can indulge themselves for a special price at eateries in more neighborhoods than ever before when the Tribeca Film Feast returns from Tuesday, April 25 through Sunday, May 7. This year, Cardmembers can wine and dine on exclusive $20 prix-fixe lunches and $30 prix-fixe dinners at numerous top New York City restaurants around Festival screening locations(4). Starting Friday, April 7, Cardmembers may visit mylifemycard.com/tribeca for a neighborhood map and complete list of participating eateries.

About American Express
American Express Company is a leading global payments, network and travel company founded in 1850.

About the Tribeca Film Festival
The Tribeca Film Festival was founded in 2002 by Robert De Niro, Jane Rosenthal, and Craig Hatkoff as a response to the attacks on the World Trade Center. Conceived to foster the economic and cultural revitalization of Lower Manhattan through an annual celebration of film, music, and culture the Festival's mission is to promote New York City as a major filmmaking center and help filmmakers reach the broadest possible audience. The 2006 Festival, presented by American Express, will take place from April 25 – May 7, 2006. Reflecting the festival's continued growth, it will expand this year to more neighborhoods throughout Manhattan and feature screenings, special events, concerts, a family street fair, and panel discussions. For more information, please visit www.tribecafilmfestival.org.

(1)Space subject to availability. Four entrants per Cardmember. Terms and conditions apply.
(2)Popcorn available at indicated Tribeca locations only. Offer valid while supplies last.
(3)You can combine receipts across days, across participating merchants within the program timeframe of 4/25 – 5/7. Terms & conditions apply. Subject to availability. Each voucher is redeemable for one movie ticket. Subject to a $1.50 surcharge per voucher when used at AMC Loews Theatres in Manhattan. Vouchers cannot be redeemed for tickets to Tribeca Film Festival films.
(4)Excludes tax, gratuities and beverage.

Contacts:
Joanna Lambert
212.640.9668
Joanna.G.Lambert@aexp.com

Judy Tenzer
212.640.0555
Judy.G.Tenzer@aexp.com