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AMERICAN EXPRESS® CARDMEMBERS CAN EARN UP TO 1,500 ADDITIONAL MEMBERSHIP REWARDS® POINTS WHEN SHOPPING AT BONUSPOINTSMALL.COM

Plus, American Express Offers Retail Protections and Added Benefits for Shoppers

NEW YORK, August 02, 2007 -- American Express is offering a special promotion for Cardmembers to earn additional Membership Rewards Points when they shop through the Bonus Points Mall(SM) Web site (www.BonusPointsMall.com)1 during the month of August. Shoppers enrolled in the Membership Rewards program can earn an additional 500 Membership Rewards bonus points (up to 1,500 bonus points total) each time they spend $100 or more at any one retailer at BonusPointsMall.com between August 1 and August 31, 2007.

Whether consumers are in the market for a new laptop, looking for new household items or shopping for back-to-school items, the Bonus Points Mall has it all. The virtual mall features retailers such as Staples.com, CircuitCity.com, and LandsEnd.com – more than 160 online retailers in all, across 24 categories.

This offer is in addition to the everyday bonus points Cardmembers earn when they shop through the Bonus Points Mall. As an ongoing benefit, shoppers enrolled in American Express' Membership Rewards Express(SM) and Membership Rewards levels can maximize their spending any day of the week when shopping through the Bonus Points Mall by earning double points and Membership Rewards First(SM) enrollees earn triple points for virtually every dollar spent. Cardmembers can redeem their points at a later time for a number of rewards including travel, merchandise, dining and entertainment, and a host of experiences.

Shopping through the Bonus Points Mall is easy, convenient and safe. Once Cardmembers log in to the Bonus Points Mall Web site, they can browse the virtual mall, click on the online retailer of their choice, and be instantly directed to that retailer's Web site.

Cardmembers can also shop the Bonus Points Mall with peace of mind, courtesy of American Express' retail insurance programs. Available at no extra cost as part of Card membership, these insurance plans help to protect items purchased with their American Express Card, especially those big-ticket items such as computers, laptops and electronic devices. For example, the Purchase Protection Plan2 provides added protection for accidental damage to or theft of covered items, including clothing, footwear, electronic equipment and miscellaneous accessories, purchased with the Card for 90 days from the date of purchase.

Cardmembers can expand their warranty period on select items with the Buyer's Assurance Plan3, which extends the terms of the original manufacturer's warranty on covered products for a period of time equal to the duration of the original manufacturer's warranty, up to one additional year. If Cardmembers are not satisfied with a product and try to return a designated item within 90 days from the purchase date and the store won't take it back, American Express' Return Protection4 will refund the Cardmember's account for the full purchase price, up to $300 per item and a maximum of $1,000 annually per Cardmember account.

About The Membership Rewards Program
The Membership Rewards program from American Express has more than 140 redemption partners. The program allows Cardmembers to earn one point for virtually every dollar charged on eligible, enrolled American Express Cards.

Membership Rewards points are redeemable in a wide selection of reward categories, including travel, retail merchandise, entertainment, shopping and recreation gift certificates, experiences, financial services and charity rewards. Enrollees may also customize their own redemption experiences through the program's Create Your Reward and Experiences options and use points for just about anything they can imagine. Points have no expiration date, and there is no limit on the number of points a Cardmember can earn.

For more information about the Membership Rewards program, or to apply for an American Express Card, consumers can call 1-800-THE-CARD or visit 800TheCard.com.

About American Express
American Express Company (www.americanexpress.com) is a leading global payments, network and travel company founded in 1850.


1) Bonus points offers are valid on qualified purchases at the Bonus Points MallSM website. Additional terms and conditions apply and appear on the Bonus Points Mall website (BonusPointsMall.com)
2) Underwritten by AMEX Assurance Company, Administrative Office, Green Bay, WI.  Coverage is subject to the terms and conditions of Policy AX0951.
3)
Underwritten by AMEX Assurance Company, Administrative Office, Green Bay, WI.  Coverage is subject to the terms and conditions of Policy AX0953.
4)
Terms and conditions apply. A description of coverage is included in the Cardmember Agreement or Cardmembers can the toll free Customer Service number located on the back of their Card for more information. Some Cards require enrollment and the payment of an annual program fee. Terms and conditions may vary.



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