FOOD & WINE MAGAZINE LAUNCHES ITS FIRST-EVER PODCASTS IN PARTNERSHIP WITH AMERICAN EXPRESS
Go inside the Food & Wine Magazine Classic in Aspen with celebrity chef cooking demos on new American Express Podcast Channel and iTunes Store
NEW YORK, February 22, 2007 -- Missed the 24th annual Food & Wine Magazine Classic in Aspen? For the first time Food & Wine, in partnership with parent company American Express, has produced 22 cooking demonstrations and eight interviews with top chefs that give viewers insider access to the country's leading epicurean festival. Starting this week the video podcasts of experts from this premiere wine and food event are available free of charge on the iTunes Store (www.itunes.com) and American Express' new podcasting channel at amexpodcasts.com.
The Food & Wine Classic podcasts will debut this week with Mario Batali demonstrating favorites from his New York City restaurant Del Posto. A new feature will be added each week.
“We are so excited to offer consumers an inside look at our incredible Food & Wine Magazine Classic in Aspen,” says Food & Wine Editor in Chief Dana Cowin. “Every year, master chefs share their secrets and favorite trends with the attendees, and for the first time, we will be able to bring these insights to everyone who missed the event.”
”We created amexpodcasts.com to help fulfill the strong and growing consumer appetite for new entertainment and information,” says Bonnie Taffer, Vice President Alliances & Content at American Express. “This channel will offer exclusive interviews and never-before-seen footage from premium events, such as cooking demonstrations from Food & Wine to tempt budding chefs.”
The podcasts will include:
- Mario Batali on his Del Posto favorites
- Bobby Flay on American brasserie dishes
- Emeril Lagasse on real Creole cooking
- Jacques and Claudine Pépin on easy entertaining
- Wolfgang Puck on Spago classics
- Ming Tsai on mastering shrimp
- Jose Andres on two ingredients, ten ways
- Interviews with past Food & Wine Best New Chefs Tom Colicchio, Maria Helm Sinskey and Lachlan McKinnon Patterson
- Meet the 2006 Food & Wine Best New Chefs
- Plus, see Top Chef's Season One winner Harold Dieterle and judge Tom Colicchio square off against Jacques Pépin and Jean-Claude Szurdak in the Classic Cook-off
This is a first-of-its-kind venture for Food & Wine. American Express began adding original content to iTunes in April 2006, including behind-the-scenes footage from the “My Life. My Card.” campaign that has featured luminaries such as comedian and television host Ellen DeGeneres, actor and director Robert De Niro and professional surfer Laird Hamilton.
To access these podcasts, go to
www.amexpodcasts.com or www.foodandwine.com.
The Food & Wine Magazine Classic in Aspen will celebrate its 25th year June 15-17, 2007. Tickets are on sale now. For more information, visit www.foodandwine.com/classic.
About Food & Wine
Food & Wine is the modern, stylish, trend-spotting, talent-seeking epicurean magazine. Published by American Express Publishing, the leader in luxury lifestyle magazines, Food & Wine has a circulation of approximately 950,000.
About American Express
American Express Company is a leading global payments, network and travel company founded in 1850.
