BANCO PRIVADO AND AMERICAN EXPRESS LAUNCH THE BANCO PRIVADO AMERICAN EXPRESS CARD
Buenos Aires, June 13, 2007 -- American Express and Banco Privado de Inversiones (BPI) today announced the launch of The Banco Privado American Express Card.
Banco Privado will offer three versions of the card, including Standard, Gold and Platinum. The cards will feature a wide range of benefits and services, including access to the American Express Selects program with special offers for Cardmembers worldwide, the BPI Chances program which offers amazing prizes every month, payment facilities and additional cards free-of-charge. In addition, Banco Privado Platinum Cardmembers will have access to the entré platform, with special merchant offers as well as a private benefits website and 24-hour customer service.
Banco Privado designs the products, issues the cards, and manages the customer accounts, billing and credit management. Cardmembers will be able to use their cards at the millions of merchants that honor the American Express Card in more than 200 countries and territories throughout the world, and enjoy the high-quality customer service that Banco Privado offers.
“The launch of the Banco Privado American Express Card is another significant step in American Express´ commitment to the Argentine market”, said Sebastián Nuñez Castro, Vicepresident, American Express Global Network Services for Latin America. “Through this new alliance we will be able to provide a larger number of customers in Argentina with the opportunity to enjoy the benefits and high-quality service of an American Express-branded Card. This new partnership brings together the strength of American Express as a global company with the local experience and solid growth strategy of Banco Privado, resulting in a value-added product for customers”.
“This new partnership with American Express supports our long-term commitment to providing the local market with top-quality products. The new Banco Privado American Express Card offers a premium product to our customers,” said Bernardo Hoffmann, BPI Communications Manager.
About Banco Privado de Inversiones
Established in 1993, Banco Privado de Inversiones offers financial services that stands for the highest standards of excellence and customer service. In the last years, it successfully focused in the credit card trading business, becoming the number one Platinum issuer in Argentina. BPI´s network operates through a few number of branches, by telephone and Internet; a low cost operating platform which enables to transfer the savings to its customers, by paying better competitive rates and offering a zero-charge savings account, among other products.
About American Express GNS
Starting in 1996, American Express Global Network Services (GNS), the American Express division responsible for cards issuance through financial institutions, has been pursuing a strategy geared towards opening its network and its credit card portfolio to third party issuers all over the world. By maximizing its global infrastructure and the strong appeal of the American Express brand, the company aims at increasing the reach of its network even further. American Express GNS has entered into nearly 110 strategic alliances to issue cards in 120 markets. In Latin America, American Express GNS has 28 alliances in 21markets, therefore ensuring the successful growth for the business in the region.
Founded in 1850, American Express Company is a worldwide diversified travel and financial services company, leader in charge and credit cards, Travelers Cheques, financial services, and travel and corporate services.
Contacts:
Keri Buster
212.640.6193
Keri.K.Buster@aexp.com