"My WishList is one of the many ways in which American Express rewards our loyal Cardmembers, offering them items and experiences at prices that only WishList can provide," said Penni Berns, Vice President, Network and Merchant Marketing, American Express. "Now in its sixth round, My WishList is better than ever with our first giveaway of three amazing sports cars and unique experiences of a lifetime."

In addition to the car giveaway, My WishList's storefront opens on June 4th, offering all Cardmembers the opportunity to buy limited quantities of the season's most wished-for items at discounts of 30 to 70 percent, including several dream experiences:

• Sharp® AQUOS® 65" HD-TV and "Today" Show Experience or Sharp® AQUOS® 65" HD-TV and "30 Rock" Experience

-- Love music and morning shows? Join Matt, Meredith, Ann and Al for a live performance of NBC's "Today" Show Concert Series and watch it over and over on an amazing TV
-- Acting more your speed? Step in to a walk-on role in NBC's highly rated sitcom, "30 Rock," and invite friends over to share in your fame on a 65" screen
-- Both packages include round trip tickets for two to New York City, as well as three nights luxury hotel stay in New York City
-- WishList Price (both packages): $3,000 (Retail Price: $15,000)

• The Ultimate U.S. Open Finals Experience

-- Sit on the edge of your courtside seat at one of the most sought-after tennis matches of the year, actually two: the Women's Singles Final and the Men's Singles Final (Labor Day Package also available); also, get a behind-the-scenes tour of the U.S. Open and hone your swing with a one-hour tennis clinic with a USTA professional instructor
-- Includes three nights lodging at a luxury NYC hotel
-- WishList Price: $1,500 (Retail Price: $4,400)

• Rock ‘N Roll Fantasy Camp in New York City

-- Rock out with more than 20 stars, including rock counselors Jane Weidlen (the Go-Go's), Scott Ian (Anthrax), Jeff "Skunk" Baxter (Steely Dan) and surprise GUEST stars
-- Perform live at B.B. King's with your band, Paul Stanley of KISS and the horn section of the Late Show with David Letterman
-- Includes round-trip airfare for two and accommodation at the Marriot Marquis, daily meals and a CD recording
-- WishList Price: $3,000 (Retail Price: $9,598)

My WishList will also offer some of the season's hottest products:

• Hayden-Harnett Twyla Satchel in Cream designed exclusively for American Express Cardmembers and available only through My WishList

-- Be as stylish as a celebrity: snatch one of the custom handbags from "it" designer Hayden-Harnett
-- WishList Price: $150 (Retail Price: $650)

• Slingbox

-- Stay connected with the box that ensures you can enjoy your home TV entertainment from anywhere in the world
-- WishList Price: $95 (Retail Price: $179.99)

• Sony VAIO® UX Micro PC

-- Get your hands on this ultra-portable, ultra-powerful pocket-computer
-- WishList Price: $700 (Retail Price: $1,799.99)

Additional "Hot Products" include illy Espresso Connoisseur's Kits, trips to Baja or the Galapagos Islands with Linblad Expeditions, Stokke(TM) Xplory® Complete Strollers, Gibson Les Paul Studio guitars in Fire Burst® and Jenn-Air® appliances, including an oiled bronze kitchen suite.

Starting June 4th, Cardmembers can visit My WishList during designated times – noon, 3 p.m. and 7 p.m. Eastern Time – and click on the "I WANT IT!" button for opportunities to find unheard of deals and dream prices. Cardmembers can sign up for e-mail alerts so they will be notified when specific dream items of interest are available and also pre-register their credit card information for quicker clicking.

"Our strong relationships with the world's top merchants allow My WishList to offer fantasy deals and experiences to our Cardmembers," said Berns. "We're making wishes come true, like playing guitar on-stage with Paul Stanley of KISS or honing your own swing at the U.S. Open Finals."

My WishList will feature additional deals from Motorola, Bliss and Schwinn as well as offers on electronics, outdoor gear and home goods from more than 60 American Express national and local merchant partners.

Past WishList promotions have been overwhelming successes – last December, My WishList experienced over 7 million visits to the site. In addition, Cardmember feedback and "My Wish" responses played a critical role in crafting this season's WishList – valued collectively at nearly $2.5 million – full of once-in-a-lifetime travel experiences, handbags, the latest electronics and more.

The promotion takes place at www.amexnetwork.com/mywishlist and is open to all U.S. consumers with American Express-branded cards.

About American Express
Establishment Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe, which welcome American Express-branded Cards. American Express Company is a leading global payments, network, travel and banking company founded in 1850.