"Tribeca Film Festival is a tremendous celebration of New York and film and has become an integral part of the City's landscape," said Nancy Smith, Vice President, American Express Global Media and Sponsorship Marketing. "Since 2002, American Express has been committed to supporting the Festival and its community of filmmakers, along with providing one-of-a-kind added value for our Cardmembers and a top-notch experience for all Festival attendees."

"As our founding sponsor, American Express has been a driving force in the development and expansion of the festival since day one" said Jane Rosenthal, CoFounder of the Tribeca Film Festival. "Now in our sixth year, we are thrilled to have their continued support as we celebrate another talented pool of filmmakers and again bring energy and excitement to Tribeca and the rest of the city."

This year's Tribeca Film Festival marks the first program to launch under American Express' new "Are you a Cardmember?"(SM) brand campaign which showcases the value of American Express® membership and its array of special benefits and services. The campaign encourages prospective Cardmembers to join the community and reinforces for existing Cardmembers the host of benefits and services currently available to them. American Express' communication campaign supporting the 2007 Tribeca Film Festival will include print, online and out-of-home creative executions that pose questions such as "Are you letting the critics decide…or are you a Cardmember?" to highlight special Cardmember Festival benefits.

Exclusive Cardmember Benefits

American Express Film Feast Promotion
Between Wednesday, April 25 and Sunday, May 6, Cardmembers who spend $75 or more on their American Express Cards at 21 of New York's hottest eateries throughout the city will receive (2) complimentary AMC Gold movie vouchers. Restaurants include: Centrico, City Hall, Ecco, Mai House, The Harrison, Tribeca Grill, Blue Water Grill, Chinatown Brasserie, Hearth, Veselka, Otto, Banc Café, Blue Smoke, Brasserie Les Halles, Tabla, Turkish KitchenSeven Bar & Grill, The Red Cat, Craftsteak, Tir na nÓg, Le Singe Vert.(1)

American Express Cardmember Breakroom at the Tribeca Grill
As part of the Tribeca Family Festival on Saturday, May 5, held along Greenwich St. between North Moore & Duane Streets, American Express Cardmembers can take a break from all of the action of the day in the comfort of the American Express Cardmember Breakroom at the Tribeca Grill, located at 375 Greenwich St (Greenwich St. & Franklin St.) from 10am – 3pm. Visitors can enjoy complimentary food & beverage, along with interactive activities for the whole family.(2)

Tribeca Film Festival Tickets – American Express Early On-Sale
From Saturday, April 7 through Wednesday, April 12, tickets to the 2007 Tribeca Film Festival will be on-sale exclusively to American Express Cardmembers. Tickets will be available online at tribecafilmfestival.org, via phone (866-941-FEST), as well as at the main Tribeca Film Festival box office at 15 Laight St. With the Festival expanding into neighborhoods around Manhattan, American Express Cardmember early-on-sale tickets will also be available at AMC 34th Street, AMC Theaters Village VII, and at the American Express Satellite Box Office located at the American Express Tower in the World Financial Center.

American Express Cardmember Express Box Office Lane
American Express Cardmembers have access to an exclusive express lane at the main Tribeca Film Festival Box Office, located at 13-17 Laight Street (below Canal at Laight Street). The Box Office will be open from April 7 – May 6, 11am – 7pm daily.

A Celebration of Film for All

American Express after Movie Surprise
At the conclusion of select Tribeca Film Festival screenings, a theater of unsuspecting moviegoers will receive a special surprise from a member of the films' production team. Courtesy of American Express, audience members will be invited to a nearby restaurant where they will be treated to light food and drinks and the opportunity to continue their Festival experience.

Director's Chairs
American Express will install several 15-foot interactive Directors' Chairs in various locations throughout the city providing useful Festival information and exclusive Cardmember benefits available throughout the Festival.

American Express Family Festival
On Saturday, May 5th from 10am – 6pm, American Express will once again roll out the welcome mat for families and children of all ages through a number of street fair attractions and services, with interactive opportunities like walking the red carpet or starring in your own movie poster. This year's activities will also include a tent dedicated to entertainment performances featuring a live DJ, story telling and puppet shows. Information Centers will be located near the north and south ends of the Festival, where American Express staff will distribute helpful maps highlighting family-friendly merchants located in the Tribeca neighborhood, Family Festival schedule and general information to attendees.

Tribeca Film Festival Information Centers
Stop by one of the American Express Information Centers providing comprehensive Festival information, along with details on exclusive American Express Cardmember benefits to be enjoyed in and around the Tribeca Film Festival. Located at several high-traffic points en route to Festival venues, you can ask questions, pick up Festival schedules, obtain a special American Express neighborhood guide and receive a complimentary box of freshly popped popcorn.(3)

New York Neighborhood Guide Distribution Program
Enjoy a complimentary American Express Neighborhood Guide designed to bring to life the areas around Festival screening locations with local film history and things to see and do. Guides will be distributed at all Information Booths and in Tribeca Film Festival participating AMC theatres.

American Express Gift Card Promotion
In celebration of the sixth Tribeca Film Festival, American Express is pleased to offer a $1 discount off the card fee of every American Express Gift Card purchased online between April 25 and May 31. American Express Gift Cards can be redeemed at U.S. retailers and restaurants that accept the American Express Card, and come with special offers available at best-of-brand retailers, restaurants and destinations, including movie theaters. So enter promotional code TRIBECA1 at americanexpress.com/gift to pick up a Gift Card for your favorite movie lover. (4)

About American Express
American Express Company is a leading global payments, network and travel company founded in 1850.

About the Tribeca Film Festival
The Tribeca Film Festival was founded in 2002 by Robert De Niro, Jane Rosenthal, and Craig Hatkoff after the attacks on the World Trade Center to help economically and culturally revitalize Lower Manhattan through an annual celebration of film, music, and culture. The Festival's mission is to assist filmmakers to reach the broadest possible audience, enable the international film community and the general public to experience the power of film, and to promote New York City as a major filmmaking center.

In its first five years, the festival attracted over one and a half million attendees from the US and abroad and created more than $325 million in economic activity for New York City.

The sixth annual Tribeca Film Festival will run from April 25th to May 6th, 2007. The Festival is anchored in Tribeca with additional venues throughout Manhattan, and includes film screenings, special events, concerts, a family street fair, and Tribeca Talks panel discussions. For more information on this year's festival, as well as for highlights on the festival and filmmakers as it takes place, please visit www.tribecafilmfestival.org.

(1) Terms & conditions apply. Subject to availability. Each voucher is redeemable for one movie ticket. Subject to a $1.50 surcharge per voucher when used at AMC Loews Theatres in Manhattan. Vouchers cannot be redeemed for tickets to Tribeca Film Festival films.
(2) Space subject to availability. Four entrants per Cardmember. Terms and conditions apply.
(3) Popcorn available at select locations only. Offer valid while supplies last.
(4) Terms and conditions apply to gift cards. American Express Gift Cards are not for use at car rental, cruise lines, casinos or ATMs. Offers are subject to change without notice.