NEW YORK, August 16, 2007 -- For the 14th consecutive year, American Express is helping to build excitement for the US Open onsite at the USTA Billie Jean King National Tennis Center, throughout New York City and for fans across the country with new offers and familiar favorites, including US Open viewing events, an all-new daily online highlights show, personal Cardmember televisions and a special partnership with Match.com. "At American Express we offer value and special experiences to our Cardmembers 365 days a year," said Rich Lehrfeld, Vice President Global Sponsorship and Event Marketing, American Express. "By serving up the ultimate access to the US Open whether onsite, online or in the City, we not only deliver on our Cardmembers' passion for tennis, we bring together our Cardmember community to enjoy the excitement of this one-of-a-kind event."
US Open Excitement hits NYC
Viewing Events: American Express will again bring the thrill of the game to tennis enthusiasts and Cardmembers with US Open Live tournament viewing events at Madison Square Park from Friday, August 31 through Sunday, September 9 and at Rockefeller Center from Saturday, September 1 through Sunday, September 9. Both locations, open to the general public daily from 11:00 am to 11:00 pm, will be transformed into the ultimate tennis experience, including giant viewing screens and stadium seating. Madison Square Park will also feature a photo exhibit of past Grand Slam winners and other tennis greats, player-instruction, including a serve-analysis station, and concessions. Family weekend at Madison Square Park will be hosted from Saturday, September 1 to Monday, September 3, featuring interactive activities for the entire family.
Tennis Lovers' Night: American Express and Match.com, the world's largest relationship network, will host an exclusive Cardmember and Match.com member event on Thursday, September 6, at Madison Square Park. Cardmembers who are also Match.com members will be invited to watch the men's quarterfinals under the stars, mingle with other tennis lovers and perhaps even find a new doubles partner, all while enjoying complimentary food and beverage at Shake Shack(1).
For Tennis Fans Across the Country:
- US Open Online Highlights Show Presented by American Express: American Express® Cardmembers and tennis fans will be able to tune in online for an all-new American Express highlights show of US Open matches available daily at americanexpress.com/tennis. The program will offer the best of the day's action starting at 6:30 pm and again at 11:30 pm. All of the highlight shows will be archived after the initial streaming and available for viewing throughout the tournament(2).
Benefits and Services for American Express Customers Onsite at the US Open:
- American Express Vision Live at the Open: A new benefit available to Cardmembers for the first time in 2007 is a free personal television(3) to enhance the live tennis experience, so Cardmembers don't have to miss a match. Fans in Arthur Ashe Stadium or on National Tennis Center grounds will be able to watch the action from the outer courts, view instant replays and access draws and player bios when and how they want, right on the personal TV.
- American Express Radio Live at the Open: With a free radio, Cardmembers can watch the action while listening to the CBS/USA Network broadcasts and take the radio home with them for later use(4).
- Use points to buy tickets: Cardmembers enrolled in the Membership Rewards® program can use points to purchase tickets to the US Open. To purchase tickets: Call 1-866-OPEN-TIX or visit www.usopen.org or www.ticketmaster.com(5).
- Commemorative James Blake or Venus Williams pin: Cardmembers who charge a cumulative $75 or more at any on-site US Open merchandise vendor, restaurant or concession stand on the American Express Card (or at the US Open Store at www.usopen.org) can receive a complimentary commemorative pin(6).
Onsite Benefits for All US Open Attendees:
- Pedicab rides: American Express offers free pedicab rides on the boardwalk between the Willets-Point Subway station and the East Gate entrance of the Tennis Center(7).
- US Open Guest Information: Comprehensive tournament information, along with on-site restaurant and transportation assistance, will help all attendees make the most of their experience at the Tennis Center.
American Express US Open Communications Campaign:
American Express will support its 2007 US Open sponsorship with a multi-platform communications campaign featuring Venus Williams and James Blake. The campaign, which will include the Company's recently launched "Are you a Cardmember?" thematic, will launch with out-of-home units throughout New York City beginning August 20, followed by national and local print and online executions.
About American Express
American Express Company is a leading global payments, network and travel company founded in 1850. For more information, visit http://www.americanexpress.com.
About the USTA
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level - - from local communities to the highest level of the professional game. It owns and operates the US Open, the largest annually attended sporting event in the world, and launched the US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 94 Pro Circuit events throughout the U.S., and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. A not-for-profit organization with 700,000 members, it invests 100% of its proceeds in growing the game. For more information on the USTA, log on to usta.com.
About Match.com
Match.com pioneered online dating when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 12-year history, Match.com has helped redefine the way people meet and fall in love and is credited with more marriages than any other site. Today, millions of people around the world participate in the Match.com relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. Match.com operates some of the leading subscription-based online dating sites in 35 countries, in 15 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC (NASDAQ:IACI).
(1) Terms, conditions and restrictions apply. Space is limited.
(2) Available in the US only.
(3)Available only to American Express Cardmembers while supplies last; limit one per Cardmember. A $350 deposit will be charged to the Card; upon return of the TV, the deposit will be cancelled.
(4) Available only to American Express Cardmembers while supplies last; limit one per Cardmember.
(5) Terms & conditions apply. While supplies last.
(6) Offer valid while supplies last. US Open tickets purchased on the American Express Card are not eligible for redemption.
(7) Offer subject to availability.