My WishList will re-open its cyber-storefront for the holiday shopping season from November 27 through December 13, 2007, providing must-have gifts for everyone -- from the luxury lover, to the gadget geek, to the adventure seeker and more. My WishList will also feature dream experiences like a VIP shopping spree in 10022-Shoe, Saks Fifth Avenue's enormous New York shoe department, and a trip around the world with Continental Airlines.

My WishList's storefront offers all Cardmembers the opportunity to buy limited quantities of some of the season's most wished-for items and experiences at unbelievable savings:

For the "Luxury Lover"
Virgin Atlantic London Experience

• This Upper Class experience on Virgin Atlantic to London includes signature limo service, the onboard bar, in-flight spa treatments and a spacious Upper Class Suite. Includes three nights at the Metropolitan London.
• Available on My WishList: November 28th
• WishList Price: $3,000 (MSRP: $19,622)

The Westin Beijing Heavenly Spa Retreat

• This dream trip includes four nights at The Westin Beijing and round-trip airfare for two, daily treatments at the new Heavenly Spa by Westin, tours of the "Forbidden City" and dining at one of the Westin Beijing's seven world-class restaurants.
• Available on My WishList: December 7th
• WishList Price: $2,000 (MSRP: $8,000)

Blue Nile Signature Diamond Earrings (1.40ct tw)

• Blue Nile Signature Diamond Earrings sparkle with diamonds that are among the top one percent in the world. Each stone is hand-selected and cut to the most exacting standards, guaranteeing a more brilliant diamond than any other ideal cut.
• Available on My WishList: December 9th
• WishList Price: $1,800 (MSRP: $6,000)

Saks Fifth Avenue Shoe Spree

• This shopping spree includes $4,000 and an afternoon with Saks Fifth Avenue's VP of Women's Fashion, Michael Fink, in the stylish new shoe floor at Saks -- 10022-SHOE -- a floor so big it has its own zip code.
• Available on My WishList: December 10th
• WishList Price: $2,300 (MSRP: $7,800)

For the "Gadget Geek"
Panasonic 42" 1080p HD Plasma TV

• In an exciting new direction, Panasonic offers its first Full High Definition 1080p 42" plasma.
• Available on My WishList: November 30th
• WishList Price: $700 (MSRP: $1,999)

Dell XPS M1330 Notebook

• The Dell XPS M1330 notebook is the ultimate combination of design, performance, and mobility. At less than 1" thick and just over 4 lbs, the M1330 packs high performance and innovative technologies into a sleek design.
• Available on My WishList: December 3rd
• WishList Price: $900 (MSRP: $2,079)

Xbox Elite Game System and Games Package

• The new Xbox 360 Elite, the premier Xbox 360 console package, includes five games, a massive 120GB hard drive, a HDMI port, and HDMI cable, all wrapped up with a premium black finish.
• Available on My WishList: December 11th
• WishList Price: $300 (MSRP: $649.99)

For the "Adventure Seeker"
The Great Debaters Premiere

• This VIP experience includes a private meet and greet with the film's producer, seating at the premiere of the film on December 11, 2007 and an invitation to the after-party. First class round-trip airfare to Los Angeles and two nights' hotel accommodations also included.
• Available on My WishList: November 29th
• WishList Price: $2,800 (MSRP: $8,300)

BMW K 1200 R Sport Motorcycle

• The latest edition from the BMW Motorcycle portfolio -- the high performance BMW K 1200 R Sport -- is 163hp of dynamic, yet civilized, motorcycle for an enthusiastic rider.
• Available on My WishList: December 4th
• WishList Price: $5,000 (MSRP: $17,000)

SkyTeam Round the World by Continental

• A trip around the world includes flight options to over 744 SkyTeam destinations (Continental Airlines Business First/ First Class Travel) in 151 countries. This trip includes a maximum of six stops in at least 10 days or up to one year.
• Available on My WishList: December 12th
• WishList Price: $3,000 (MSRP: $17,920)

For the ultimate savings-seeker, My WishList's storefront offers Cardmembers the opportunity to enter for a chance to win fabulous prizes through the Ultimate Wish Giveaway*, including:

2008 Volvo c70

• One lucky Cardmember can win a luxurious Volvo C70 that goes from an elegant coupe to exhilarating convertible in less than 30 seconds. This stunning design features an innovative three-piece retractable hardtop and seating for four.
• Available on My WishList: December 13th
• MSRP: $43,205

JetBlue's Private Flight

• On this Ultimate Wish Giveaway, one winning Cardmember can fly up to 150 people aboard a JetBlue charter flight between any two JetBlue cities (within 2700 statute air miles).
• Blackout dates and other restrictions apply.
• Available on My WishList: December 5th
• MSRP: $171,367, depending on place of departure, destination and flight dates

"Our Cardmembers come back every year for the one-of-a-kind offers that only My WishList can provide, and we consider it our obligation to 'up the ante' each time we unveil the site," said Penni Berns, vice president, Network and Merchant Marketing, American Express. "My WishList is just one way American Express rewards its Cardmembers, and with truly unique experiences like a chartered JetBlue plane or a Saks Fifth Avenue shoe shopping spree, we're telling our Cardmembers we value them and their loyalty."

Starting November 27th, Cardmembers can visit My WishList during designated times: noon, 3 p.m. and 7 p.m. Eastern Time -- and click on the "I WANT IT!" button for Black Friday-style "door-buster" deals at dream prices. To enter for a chance to win items in the Ultimate Wish Giveaway, Cardmembers can visit amexnetwork.com/ULTIMATEWISH during any of the designated times on December 5th and 13th , enter their Card information and click on the "GO FOR IT" button.

Cardmembers can sign up for e-mail alerts so they will be notified when specific dream items of interest are available and also pre-register their card information for quicker clicking. New to the site this year, Cardmembers are encouraged to "tell a friend" about My WishList, karaoke-style. Cardmembers can send a holiday rock star greeting simply by choosing a song, styling the singer and dedicating it to the person receiving the e-card.

"Our merchants are thrilled with past response from Cardmembers to My WishList, noting significant spikes in sales after the promotion," said Berns. "It is these strong relationships with the world's top merchants that allow us to offer new and amazing wishes each year."

My WishList will feature additional deals from Viking, Patagonia and Magellan as well as offers on electronics, fashion items and outdoor gear from more than 100 American Express national and local merchant partners.

Past My WishList promotions have been overwhelming successes; last year, My WishList experienced over 7 million visits to the site. The promotion takes place at www.amexnetwork.com/mywishlist and is open to all U.S. consumers with an American Express Card, but the Ultimate Wish Giveaway is only open to Cardmembers who are holders of an American Express Card issued in the U.S. prior to November 1, 2007.

About American Express
Merchant Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe, which welcome American Express-branded Cards. American Express Company is a leading global payments, network, travel and banking company founded in 1850.

* No purchase necessary to enter or win. Ultimate Wish Giveaway is only open to residents of the United States and District of Columbia who are 18 years or older and who are holders of an American Express charge or credit card issued in the United States prior to 11/1/07. Blackout dates and other restrictions apply, depending on place of departure, destination, and flight dates.

Contacts:
Sarah Meron
212.640.5503
Sarah.B.Meron@aexp.com