AMERICAN EXPRESS UNVEILS NEW BONUS SCENE FEATURING TINA FEY AND MARTIN SCORSESE DURING THE "LIVE FROM THE RED CARPET: THE 2008 PRIMETIME EMMY AWARDS" BROADCAST ON E!
Bonus Scene is an Extended Cut of an Improvisational Dialogue Between Fey and Scorsese in an Airport Lounge
NEW YORK, September 22, 2008 -- Following the buzz around the American Express "Airport Lounge" spot that debuted this summer, American Express released a never-before-seen "bonus cut" featuring comedian and actress Tina Fey and accomplished director Martin Scorsese during last night's telecast of "Live From The Red Carpet: The 2008 Primetime Emmy Awards" on E!. Fey and Scorsese met for the first time on the set of the taping for the "Are you a Cardmember?®" brand campaign from American Express and their fantastic chemistry led to the creation of this feature. During the "airport lounge" encounter in the original spot, Fey found out that Scorsese was not offering her a script, but a timeshare in Boca! American Express kept the cameras rolling as the dialogue continued, capturing Fey's clever humor and a side of Scorsese that the public doesn't get to see.
"When two great talents get together with a great chemistry, magic happens, and in this case we captured it all on camera" said Deborah Curtis, Vice President of Advertising, American Express. "We are so pleased to be bringing the inspiration and spontaneity that happened on the set and behind-the-scenes, to the broad audience."
In this feature, Scorsese offers Fey unsolicited travel advice encouraging her to invest in a timeshare in Boca Raton. The spot drives viewers to American Express Travel's website: www.americanexpress.com/travel. While this special bonus scene is airing one time only on broadcast, the clip will be distributed and viewable online.
About E!
E!'s signature "Live From the Red Carpet" programming is a leader in red carpet coverage. From celebrity arrivals to A-list bashes, E! takes viewers inside the excitement to cover the most beautiful, fascinating, sought-after stars on Hollywood's biggest nights.
About American Express Travel
American Express Travel is the largest travel agency network in the world, delivering quality, high value and exceptional service from round-trip domestic and international trips to the most elaborate luxury experiences. Dedicated to creating unique and customized travel experiences for customers with added benefits for American Express® Cardmembers, American Express Travel is there for its customers 24/7 whether they are in Phoenix or Fiji, from weather challenges and currency exchange to unforeseen disasters and last-minute itinerary changes.
The American Express Travel website, www.americanexpress.com/travel, provides information on everything from competitive vacation packages and last minute getaways to weather forecasts and foreign currency exchange rates. One of the most popular sections on the site is the "find a travel specialist" area where travelers can search and get direct contact information for travel consultants who specialize in specific categories of travel and destinations.
With travel service locations around the world, customers have access to an American Express Travel expert virtually everywhere. American Express Travel also works with some of the best local travel agencies through its Representative Network, which expands the reach and accessibility to seasoned agents, all over the world.
About American Express
American Express Company is a leading global payments, network and travel company founded in 1850. For more information, visit http://www.americanexpress.com.
