Culinary Experiences
Gourmet cooking is not just for chefs or to be found at restaurants anymore. Nurture mom's inner chef with gifts that help her step out of her recipe box.

Platinum Card Concierge Gift Ideas:

• Send her on a culinary journey around the world with a recipe kit passport. Every month a gift box will arrive on her doorstep filled with colorful pre-measured spices and hard-to-find ingredients to make an ethnic dish at home.
• Thrill mom and a friend by sending them to a taping of one of the most sought-after cooking shows on television or a culinary demonstration with world-renowned chef Thomas Keller through the American Express By Invitation Only® program.

Signature Items
Truly one-of-a-kind or customized gifts are timeless treasures. Give a gift that truly reflects her style and taste.

Platinum Card Concierge Gift Ideas:

• Create a signature fragrance for her by combining delicious scents that capture her essence.
• Enhance her personal touch with exquisite personalized writing papers with paper types and colors that match her style.

Adventures in Art
With art enthusiasts continuing to grow in force, so is the definition of what constitutes art. Give mom the gift of enjoying existing artworks or creating her very own.

Platinum Card Concierge Gift Ideas:

• Add a one-of-a-kind masterpiece to your mother's home when you commission an artist to create a custom work of art. Whether she prefers elegant landscapes, modern sculptures or timeless works of glass art, this custom artwork is sure to become a treasured heirloom that will delight for generations.
• Surprise mom with a premium membership to an art museum complete with special invitations to events and galas. Make a date to go with her on a private tour of the museum, just the two of you.

"When it comes to getting a gift, you want it to reflect your personal style and interests, but sometimes the person giving the gift needs help," says Simon Kahn, vice president, Platinum and Centurion Product Management, American Express. "Platinum Card Concierge helps Card members achieve that by skillfully asking questions that reveal the gift recipient's personality and interests, so that they can provide gift recommendations that make sense for the individual and make a big impression. Concierge can also source the gift or help plan an experiential gift, saving our Card members one of the things they value most -- time."

Two additional trends that never go out of style -- Mother's Day brunch and customized gifts or experiences. Platinum Card Concierge can help with both. They make planning a Mother's Day dining celebration a snap through the Platinum Card Dining Reservations Program, which holds daily reservations at more than 1,000 renowned restaurants around the world exclusively for Platinum Card members or by providing suggestions for the best Mother's Day brunch destinations. For Card members looking for a more unique experience, they can contact Concierge to create a customized event or experience, whether it's a surprise helicopter ride around a scenic region with the family or hard-to-find tickets to an event the entire family will enjoy.

Platinum Card members can contact Platinum Card Concierge by calling the number on the back of their Cards to get gift ideas for every persona or help fulfill virtually any Card member request, anywhere in the world at any time. Platinum Card Concierge is prepared to take on the most interesting challenges.

The last of this year's Mother's Day trends is Card members redeeming Membership Rewards ® points for a variety of luxury fashion, lifestyle and travel offerings for mom. For example:

• Give the gift of travel with a three-night stay at Virgin Limited Edition® Kasbah Tamadot resort, a Moroccan retreat set in the foothills of the Atlas Mountains, available for 350,000 Membership Rewards points.
• Give a gift fit for a queen -- a large Eclipse Ruby Pendant by Baccarrat known as the king of crystal and crystal of kings, available for 96,000 Membership Rewards points.

About the Platinum Card from American Express
Launched in 1984, the Platinum Card from American Express was the first of its kind in the market and is designed specifically to meet the needs and desires of the affluent consumer. For more than 20 years, American Express has continued to evolve and enhance the Card by adding new benefits and services to meet the changing needs of customers. Today, the Platinum Card offers more than 40 distinctive benefits and services, including: airport club access; special amenities such as room upgrades and guaranteed late check-outs at more than 550 of the world's most luxurious hotels and resorts; VIP shopping benefits, including access to private sales and dedicated personal shoppers at top luxury retailers; and access to once-in-a-lifetime "By Invitation Only®" experiences from a Zero Gravity flight with astronaut Buzz Aldrin to on-stage seating at a Rolling Stones concert. Platinum Card members also enjoy a superior level of personal service through the Platinum Concierge and Platinum Travel Service. The Platinum Card also provides Card members with the financial securities and protections that are synonymous with the American Express brand and reputation. To learn more, visit www.americanexpress.com/platinum.

About American Express
American Express Company (www.americanexpress.com) is a leading global payments, network and travel company founded in 1850.