AMERICAN EXPRESS DONATES $1 MILLION TO MAKE EIGHT U.S. CITIES CLEANER, GREENER AND MORE BEAUTIFUL Root For Our City Challenge Enlists Local Community and Merchants to Help Bring More Trees to City Streets NEW YORK, September 22, 2008 -- American Express today announced the launch of the American Express Root For Our City Challenge, an initiative to help make eight U.S. cities cleaner, greener and more beautiful. The company is committing $1 million toward tree planting projects and is encouraging the local communities to participate in helping their city secure the largest portion of the grant money. The American Express Root For Our City Challenge is part of the company's commitment to community improvement and the environment. Cardmembers may vote for their city with each purchase at a participating merchant in the eight cities, which include Atlanta, Boston, Chicago, Los Angeles, Miami, New York, San Francisco and Washington D.C. At the conclusion of the American Express Root For Our City Challenge on October 31, 2008, the city with the most votes from purchases by Cardmembers at participating merchants will receive the largest share of the $1 million grant. "Trees make a huge difference in our cities. They help to offset carbon emissions, beautify an area and create a positive impact on the local economy," said Kathy King, vice president of marketplace development, American Express Merchant Services. "Our goal with the Root For Our City Challenge is to engage people across the nation in a collaborative effort to help green the urban settings in which they live and work." The participating cities, which each have a highly populated dense urban landscape, have paired with a local organization with an environmental mission that will help implement the planting projects and further engage community involvement. The American Express Root For Our City Challenge runs from now through October 31, 2008, with the city with the most votes announced in mid November 2008. Each of the eight participating cities will receive $100,000 for their participation and tree planting projects, with the city with the most votes receiving $300,000. Project plans range from replacing storm-damaged and aging trees, to the greening of lower income housing campuses, including the planting of hundreds of native trees that would significantly increase the tree canopy in urban areas. More information about the American Express Root For Our City Challenge and a list of participating merchants can be found at http://www.rootforourcity.com. About American Express Merchant Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe which welcome American Express-branded Cards. American Express Company is a leading global payments, network and travel company founded in 1850. Terms and Conditions CITY PARTNER ORGANIZATIONS: Atlanta: Trees Atlanta Boston: Boston's Urban Forest Coalition; City of Boston Chicago: Department of Environment, City of Chicago Los Angeles: Million Trees Los Angeles Miami: City of Miami, Office of Sustainable Initiatives New York City: MillionTreesNYC; New York Restoration Project San Francisco: San Francisco Department of Public Works; San Francisco Bureau of Forestry Washington DC: Casey Trees |